- Watching a video on YouTube is free. Waxing poetic about an Android Slider made by BBRY is free. Going to a mobile phone establishment to play with one is free. The phone itself is not free. Economics 101: cost vs innate value. Does the PKB and the experience suite represent value significant enough to risk a purchase of a phone from a virtually unknown brand? I argue that, for the average consumer, the answer is no.09-20-15 02:04 PMLike 0
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One thing I do disagree with though, is that no-one wants to stand out with their mobile phone. I think a few important tastemakers do (look at Apple marketed themselves early on, do you think they spent money on this believing all people are conformists?). I think it is a well known fact that some people want to be different, the innovators (cf. https://en.wikipedia.org/wiki/Diffusion_of_innovations )
I like the thought of marketing this new BlackBerry to more senior business people, the ones who do not think they need a keyboard, but has used one before. Let them try it. Maybe they learn to enjoy it, maybe not. That demographic is so full of iPhones that some of them are bound to want something new.09-20-15 02:05 PMLike 0 - Watching a video on YouTube is free. Waxing poetic about an Android Slider made by BBRY is free. Going to a mobile phone establishment to play with one is free. The phone itself is not free. Economics 101: cost vs innate value. Does the PKB and the experience sweet represent value significant enough to risk a purchase of a phone from a virtually unknown brand? I argue that, for the average consumer, the answer is no.
Sent from my SAMSUNG-SM-N910A using Tapatalkastrodan13 and nonamenomore like this.09-20-15 02:10 PMLike 2 - It's a 2.5k Samsung Amoled screen, Snapdragon 808, suposed 5.4 inch screen and the usual blackberry hardware build quality with decent speakers and reception. It's a flagship phone, it's going to be expensive, It's a competitor to LG G4, samsung galaxy S6, Iphone 6+, HTC One, etc. the price should be more or less the same as them, and I don't think anybody is expecting it to sell more than those.
This is a device for people that are wiling to spend 500-700$ on a phone. Look at the Galaxy S6 edge, its 100$ more expensive than the "non edge" version, with pretty much no advantages, it's all about the looks and desirability... But people want it, and if they can afford, they buy it.
Dropping over 500$ on a phone is pretty much an emotional choice not a rational one, because a 300$ phone can do pretty much the same, just a tad bit slower.
All I see in meetings are Apple's offerings and a couple of S6. Only our COO is carrying a Q20 and me. We are the weirdos in the room.09-20-15 02:12 PMLike 2 - I love BB as the next Crackberry addict but I know for a fact that companies don't run based on YouTube views or forum posts. If the thing doesn't reach as many consumer hands as possible (hence my affordable price argument) BB will go belly up as far as consumer market is concerned. And that's the last thing anyone here wants.
Go to a channel like Technobufalo, or Pocketnow. The devices that sell the most, tend to be the ones with most views wich makes total sense. Phones like Samsungs and Iphones are the flagships that most sell, and are the ones that hit the mos views on youtube for example.
Those views alones exposes the consumer to the brand, and that alone is worth something already. If it wasn't for the internet, I probabily wouldn't know that phones like the Oneplus1 existed, because they never got in stores here.09-20-15 02:14 PMLike 0 - they don't... have you tried to make some analogy? Go watch a Iphone review, and a Blackberry passport review... watch how many views they have...
Go to a channel like Technobufalo, or Pocketnow. The devices that sell the most, tend to be the ones with most views wich makes total sense. Phones like Samsungs and Iphones are the flagships that most sell, and are the ones that hit the mos views on youtube for example.
Those views alones exposes the consumer to the brand, and that alone is worth something already. If it wasn't for the internet, I probabily wouldn't know that phones like the Oneplus1 existed, because they never got in stores here.
LOL09-20-15 02:17 PMLike 0 -
I am also the weirdo in the room. Whether I am carrying the Passport or the Q10, no-one can see themselves using my phone, because it cannot do what they (think) they need. With the Venice I can finally use a phone that does what _I_ need, while at the same time can do what they need. That means I may influence a few of them to consider the BlackBerry, and maybe that will be enough.09-20-15 02:19 PMLike 2 - they don't... have you tried to make some analogy? Go watch a Iphone review, and a Blackberry passport review... watch how many views they have...
Go to a channel like Technobufalo, or Pocketnow. The devices that sell the most, tend to be the ones with most views wich makes total sense. Phones like Samsungs and Iphones are the flagships that most sell, and are the ones that hit the mos views on youtube for example.
Those views alones exposes the consumer to the brand, and that alone is worth something already. If it wasn't for the internet, I probabily wouldn't know that phones like the Oneplus1 existed, because they never got in stores here.09-20-15 02:19 PMLike 0 - To me it's simple and not as convoluted as some make it out to be. Continue with BB10 status quo, cater to a small shrinking niche group, and the hardware business reaches certain demise. Or enter the Android ecosystem to a full global audience with carrier support, also appealing to former BlackBerry users who were forced to leave, and more importantly, become brand relevant to the public again.
It's safe to say, the public has spoken over the past two years. Without a vast ecosystem, 99% of the people are not interested. Even worse, having the public not know of its existence (augmented by carrier neglect) is a death blow. In short, out of sight, out of mind.
The math is easy for BlackBerry. Attempt to gain 3% from an 80% market share, at the risk of losing .02% of their current .10% audience. It appears to me to be an easy decision?09-20-15 02:21 PMLike 3 - I love weirdos like that I do feel, though, that with the venice you would be a lot less weird. You would have all the apps your peers can want, top notch specs + camera, and the hub. Those are arguments people can relate to.
I am also the weirdo in the room. Whether I am carrying the Passport or the Q10, no-one can see themselves using my phone, because it cannot do what they (think) they need. With the Venice I can finally use a phone that does what _I_ need, while at the same time can do what they need. That means I may influence a few of them to consider the BlackBerry, and maybe that will be enough.
My wife is not going to touch a BLACKBERRY. All her find carry an iPhone. When I have her a Z10 she just said
"well it's not an iPhone so I don't want it"
"but honey is got that and this and the hub and the gestures"
"yeah but it's not an iPhone!"
That's your average Joe or Jane Consumer in all its glory. If it's something that others don't recognize I don't want it mentality09-20-15 02:26 PMLike 3 - I like the thought of marketing this new BlackBerry to more senior business people, the ones who do not think they need a keyboard, but has used one before. Let them try it. Maybe they learn to enjoy it, maybe not. That demographic is so full of iPhones that some of them are bound to want something new.d3ac0n likes this.09-20-15 02:31 PMLike 1
- I am not the one that will have a hard time buying a Venice. The consumers though, that's another story.
My wife is not going to touch a BLACKBERRY. All her find carry an iPhone. When I have her a Z10 she just said
"well it's not an iPhone so I don't want it"
"but honey is got that and this and the hub and the gestures"
"yeah but it's not an iPhone!"
That's your average Joe or Jane Consumer in all its glory. If it's something that others don't recognize I don't want it mentality
BlackBerry and others need to tap into the 80% market share, and keep the Apple aficionados at 20% because many of them are in it for one reason, as you say, "because it's an iPhone", case closed.09-20-15 02:32 PMLike 0 - I am not the one that will have a hard time buying a Venice. The consumers though, that's another story.
My wife is not going to touch a BLACKBERRY. All her find carry an iPhone. When I have her a Z10 she just said
"well it's not an iPhone so I don't want it"
"but honey is got that and this and the hub and the gestures"
"yeah but it's not an iPhone!"
That's your average Joe or Jane Consumer in all its glory. If it's something that others don't recognize I don't want it mentality09-20-15 02:34 PMLike 0 - In this scenario, BlackBerry or other manufacturers have no chance with that type of consumer, where social status is their (many, not all) only prerequisite for a purchase.
BlackBerry and others need to tap into the 80% market share, and keep the Apple aficionados at 20% because many of them are in it for one reason, as you say, "because it's an iPhone", case closed.09-20-15 02:38 PMLike 0 - In this scenario, BlackBerry or other manufacturers have no chance with that type of consumer, where social status is their only prerequisite for a purchase.
BlackBerry and others need to tap into the 80% market share, and keep the Apple aficionados at 20% because many of them are in it for one reason, as you say, "because it's an iPhone", case closed.09-20-15 02:40 PMLike 0 -
And I only brought the OnePlus to the conversation to explain why internet traffic is important and usable sales indicator.
The Venice DOES have differention factors, and has a brand with recognition, It has a physical keyboard that nobody has, and has a High quality AMOLED screen with curved edges that only 2 other phones on the market have (Note Edge and S6 Edge). If Androidberry succedes, there will be devices with different specs and prices.
This is the 101 marketing that you will find in any book, you either compete with price, or features.09-20-15 02:41 PMLike 0 - I am not the one that will have a hard time buying a Venice. The consumers though, that's another story.
My wife is not going to touch a BLACKBERRY. All her find carry an iPhone. When I have her a Z10 she just said
"well it's not an iPhone so I don't want it"
"but honey is got that and this and the hub and the gestures"
"yeah but it's not an iPhone!"
That's your average Joe or Jane Consumer in all its glory. If it's something that others don't recognize I don't want it mentality09-20-15 02:41 PMLike 0 - first of all, why are you comparing the OnePlus with the Venice? The OnePlus was your run of the mill smartphone from a "white brand" that the only thing that it could to to diferentiate from the competition was the price, because it didn't offer much else than other phones established on the market. Samsung or LG phones didn't bring much new to the OnePlus, but they still sold well, why if the OnePlus offers the same and is cheaper?
And I only brought the OnePlus to the conversation to explain why internet traffic is important and usable sales indicator.
The Venice DOES have differention factors, and has a brand with recognition, It has a physical keyboard that nobody has, and has a High quality AMOLED screen with curved edges that only 2 other phones on the market have (Note Edge and S6 Edge). If Androidberry succedes, there will be devices with different specs and prices.
Nope, you compete according to features, price or brand cachet. Rolex for example, produces watches that are materially no better than a nice Fossil or Seiko, and functionally less accurate that any digital watch produced and sold for under $100. Yet, they still sell, just as Apple does. Venice does not have superlative specs, will not, by all accounts, have a superlative price point, and BBRY does not have the brand cachet. I.E., a poor offering.09-20-15 02:51 PMLike 0 - Sure, a lot of people will stay loyal to the Apple brand (the android crowd is a lot less loyal, maybe you can have more luck there). But, I have seen a lot of people (in Scandinavia and the UK) switch from iPhones to Android the last few years, so I feel there is a change coming. If BlackBerry can be a premium handset manufacturer they can be an alternative to Apple's offering (again, Venice should be no more and less than the S6 Edge).09-20-15 02:51 PMLike 0
- first of all, why are you comparing the OnePlus with the Venice? The OnePlus was your run of the mill smartphone from a "white brand" that the only thing that it could to to diferentiate from the competition was the price, because it didn't offer much else than other phones established on the market. Samsung or LG phones didn't bring much new to the OnePlus, but they still sold well, why if the OnePlus offers the same and is cheaper?
And I only brought the OnePlus to the conversation to explain why internet traffic is important and usable sales indicator.
The Venice DOES have differention factors, and has a brand with recognition, It has a physical keyboard that nobody has, and has a High quality AMOLED screen with curved edges that only 2 other phones on the market have (Note Edge and S6 Edge). If Androidberry succedes, there will be devices with different specs and prices.
This is the 101 marketing that you will find in any book, you either compete with price, or features.09-20-15 02:53 PMLike 2 - I assume you at least agree with some of my post (the part you did not quote). The innovators are what BlackBerry needs to go after, the ones who want something new. Without that my argument would fall apart.
It would be a bad strategy if you need to convince all of them... most won't. They will violently oppose it. But again, the innovators, the non-conformists (those who have not yet bought an S6 Edge just to be different), they will consider it. Maybe some people don't like asian brands, but a North-American one is ok (sadly, those attitudes exist). Remember, BlackBerry doesn't need to convince the whole world right away, just enough people to be considered comeback material.
I think we have a shot! (Yes, sir, I do like dreaming )09-20-15 02:56 PMLike 0 -
The device design is done, it has flagship specs, it's a flagship phone, and it's going to be priced like one. I could understand the price argument when the Z10 launched, where it had subpar specs, for flagship price, trying to sell just because it says "blackberry". But the Venice isn't like that, it's a flagship spec phone. If blackberry gathers 1-3% of the consumers with this phone, it will be a win already, because BB10 probably doesn't have that now around the world. 1-3% is a few million devices.09-20-15 02:58 PMLike 0 - I do not think that we are all on the same page as to what would constitute a success for the slider. My uninformed guesstimate would be 2.5 million units in year one as being a success.
Hopefully they will build a cheaper same spec all touch version...And soon.
Posted via CB1009-20-15 02:59 PMLike 0 - That's what you have, a different keyboard, and a AMOLED screen that only samsungs have (lg has Amoleds, but aren't as good as samsungs).
The device design is done, it has flagship specs, it's a flagship phone, and it's going to be priced like one. I could understand the price argument when the Z10 launched, where it had subpar specs, for flagship price, trying to sell just because it says "blackberry". But the Venice isn't like that, it's a flagship spec phone. If blackberry gathers 1-3% of the consumers with this phone, it will be a win already, because BB10 probably doesn't have that now around the world. 1-3% is a few million devices.09-20-15 03:04 PMLike 0
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