I fear a "back order" situation
I'm sure there are some sort of algorithms, market research stuff available to BB to determine the order run but I'm quite fearful of a back-order situation in the run up to Xmas. That might lead to 10s of thousands of lost sales. Holiday gifts have a real timeline. No Priv's available, it'll be" hello Samsung" (have you noticed how they have increased their advertising recently?). 3 million phones will cost them 1 billion dollars. to have ready..... (13,000,000 iphones sold last weekend it is said)
I fear a "back order" situation
Isn't BB outsourcing the inventory risk on this? And doesn't that actually increase the risk of having to take long back orders? Because the manufacturing partner doesn't want to get caught out?
Sent from my iPhone 6S using Tapatalk