[webber27]

Ok, the name is officially confirmed. I hate it as much as anyone, but now it's time to get over it. It's going to be the best phone on the market and I can't wait to own one.

Posted via CB10

[Doggerz]

you're just itching to get Chenned aren't ya?

Oh I've been bent over and Chenned so hard I won't be able to sit for a year.

Z30STA100-5 / 10.3.2.2639 / T-Mobile USA

[MrGlenn]

 introducing the BlackBerry Stup. 

Stupor, Stupid.

______
Priv doesn't even have ONE pronunciation if it can mean both Privacy and Privilege..? Oh well, guess that means the last straw for me, I'm not jumping on board with another�700 BlackBerry "Beta test" if they can't even think of a sensible promotion.

BlackBerry 10, Passport signed | BB Social → C0007CC89

[bartoli]

I think they tried to find a name that could become a metonimy for 'private phone'. Like the Tivo word or the Google verb

[yhamaie]

So is this pronounced 'Priv' (with a short 'i' sound as in it) or 'Prive' (with a long 'i' sound as in lion)???

The first one. At least that's how Jonh Chen pronounced it in today's conference call

A staff member of Media Relations department has kindly answered as follows.

---------- Forwarded Message ----------
From: Media Relations
Date: Fri, 25 Sep 2015 13:48:44 +0000
Subject: Re: BlackBerry Priv - how to pronounce the name of the device
To:

Hello there, it's Priv as in privilege.

‎Let us know if you have any other questions!

Thanks,

[Doggerz]

A staff member of Media Relations department has kindly answered as follows.

---------- Forwarded Message ----------
From: Media Relations
Date: Fri, 25 Sep 2015 13:48:44 +0000
Subject: Re: BlackBerry Priv - how to pronounce the name of the device
To:

Hello there, it's Priv as in privilege.

‎Let us know if you have any other questions!

Thanks,

Oh do I ever have other questions. Like how can you do this job with a straight face? Privilege like "white privilege"? Who wants to be seen like that?

God your media relations SUCK

Z30STA100-5 / 10.3.2.2639 / T-Mobile USA

[Joao Oliveira]

A staff member of Media Relations department has kindly answered as follows.

---------- Forwarded Message ----------
From: Media Relations
Date: Fri, 25 Sep 2015 13:48:44 +0000
Subject: Re: BlackBerry Priv - how to pronounce the name of the device
To:

Hello there, it's Priv as in privilege.

‎Let us know if you have any other questions!

Thanks,

True

Here's for those that still want to hear how to say privilege

[yhamaie]

Privilege like "white privilege"? Who wants to be seen like that?

I suppose that the name of the device could have been conceived in systems perspective . . . to imply system privileges rather than something granted to someone.

----------

/system/priv-app/

----------

Android Security Internals: An In-Depth Guide to Android's Security Architecture by Nikolay Elenkov

Chapter 1 - Android's Security Model

Applications

On the highest level of the stack are applications (or apps), which are the programs that users directly interact with. While all apps have the same structure and are built on top of the Android framework, we distinguish between system apps and user-installed apps.

System Apps

System apps are included in the OS image, which is read-only on production devices (typically mounted as /system), and cannot be uninstalled or changed by users. Therefore, these apps are considered secure and are given many more privileges than user-installed apps. System apps can be part of the core Android OS or can simply be preinstalled user applications, such as email clients or browsers. While all apps installed under /system were treated equally in earlier versions of Android (except by OS features that check the app signing certificate), Android 4.4 and higher treat apps installed in /system/priv-app/ as privileged applications and will only grant permissions with protection level signatureOrSystem to privileged apps, not to all apps installed under /system. Apps that are signed with the platform signing key can be granted system permissions with the signature protection level, and thus can get OS-level privileges even if they are not preinstalled under /system.

While system apps cannot be uninstalled or changed, they can be updated by users as long as the updates are signed with the same private key, and some can be overridden by user-installed apps. For example, a user can choose to replace the preinstalled application launcher or input method with a third-party application.

User-Installed Apps

User-installed apps are installed on a dedicated read-write partition (typically mounted as /data) that hosts user data and can be uninstalled at will. Each application lives in a dedicated security sandbox and typically cannot affect other applications or access their data. Additionally, apps can only access resources that they have explicitly been granted a permission to use. Privilege separation and the principle of least privilege are central to Android’s security model, and we will explore how they are implemented in the next section.

[bobshine]

Oh well... I have the name PRIV, but let see if it gets to us with time

I hated the name iPad, and I still hate it. They should just rebrand it to Apple Tablet (following the new trend, Apple Watch, Apple TV)

Posted via CB10

[Rooster99]

It they pronounce it "preeve" as in preview it's OK. If it's pronounced "prive" like private eh...not so much.

Posted via CB10

Apparently it rhymes with "give". I guess that's in line with the English pronunciation of "privacy". However, that opens the door to confusion on pronunciation of the product name - some people will rhyme it with "give", some with "drive". Releasing a product with an unusual, confusing name - who heads up their marketing again? And they're paid how much?

Good lord.

- R.

[nhanken]

Why tried so hard when no one complained about its name: Venice? The consumer doesn't give a damn about privacy and security if that's what BlackBerry wants to put out that kind of message by giving it a Privy name.

I think they tried to find a name that could become a metonimy for 'private phone'. Like the Tivo word or the Google verb

To BB or not to BBBBBB...?

[Person421]

I think the name is actually doing something for the phone - look at all the controversy and discussion! I remember reading something about a new Rolls Royce design a few years back (not that I move in those circles) that basically their policy was if everybody liked it right at the start it was not a good design. It should grow on you. Probably the same thing applies here.

[ADGrant]

I can hear people making fun of it by calling the BlackBerry 'Perv'.

People are more likely to call it the BB Toilet or BB Crapper.

[ruben1975]

And folks thought they couldn't do worse than Leap.

Not funny :-(

Posted via BlackBerry Passport ‎

[shuabert]

At least it's not the 'Zlider.'

Posted via CB10

[moegh]

Priv with long I sounds better

CB10�Q10SQN100-3/10.3.2.2639

[anon(9188202)]

Just confirms that the herb is very good up here in Canada.

Posted via CB10

[bitingheart1452]

Yes - the name is the problem here. Okay.

[MrPizza]

Horrible name. Like calling it MH370 or Aus Switch.
How about a modern catching name ??

[anon(4067838)]

Just confirms that the herb is very good up here in Canada.

Posted via CB10

Send us some!!

 Posted by Passport, BlackBerry's Beast 

[raremage]

How about... BlackBerry Page? Or BlackBerry Trust, or BlackBerry Sky, BlackBerry Key, BlackBerry Grain, BlackBerry FWD, BlackBerry Reply, BlackBerry Shift

ugh.. guess everything sounds pretty dumb by now.



Posted via CB10

I move for resurrecting the name Torch.

One of my favorite phones.

Posted via CB10

[D3C0D3R]

I move for resurrecting the name Torch.

One of my favorite phones.

Posted via CB10

Completely agree! The Torch is still my all-time favourite BlackBerry, even though it ran BBOS6/7, I still loved the hardware so much more than modern phones these days!

Praise be unto our Lord, Squircle | Passport SQW100-1/10.3.2.2339

[Apple Aya]

Terrible name. Visa, Venice would have been much better.

[LKD1]

Leap? Priv? Horrible names!

[raremage]

Even the spell check on my Classic knows Priv isn't a real word.

Posted via CB10