What if BlackBerry Gets Out of the Tablet Game?
I sold my playbook in order to have some $$ to put towards a BB10 phone on launch day. Since I got rid of it, I have been doing a lot of pondering on tablets, integration, and RIM.
Let's start with Apple. You can live in an Apple box. You can use a Mac computer, iPad, iPhone, iPod, etc. Everything syncs nicely, and you can dive into proprietary software as deep as you want. You could theoretically never need to use anything non-Apple
Next is Microsoft. You can likely do anything you need to using a Microsoft product. With Windows 8, they have taken the Apple approach to offering a Computer, Tablet, Phone, as well as integrating into their gaming systems. All Microsoft, and all compatible.
Android allows its OS to spread like a virus. It isn't part of a "set", and the tablets and phones are generally stand alone products. It is tied into Google's services. Use Gmail, Maps, Calendar, Android phone. Because anyone can make an android phone, it is very successful.
BlackBerry is a communications device. They do not offer a computer OS, complete with software, proprietary file types, etc. They are stand alone. You cannot meet all your technology needs using only BlackBerry OS. So what if instead of trying to meet all our needs, BlackBerry focused on integrating with our existing solutions? RIM already has QNX in cars, etc., but I'm talking about integrating with other devices. Maybe develop an iPad app that allows syncing with BlackBerry 10 phone? Allow BB10 to work with whatever you have, so you're not pressured into an ecosystem that is not as robust device and software-wise as the other players.
I'm starting to see a BlackBerry 10 tablet as somewhat pointless from the point of view as a laptop replacement. The Nexus 7 was disappointing for some because of the lack of tablet apps. I think Apple has it right with drawing the line between phone and tablet, and keeping the "scaled up phone apps" off of their tablet. I think Windows 8 tablets will be successful for the same reason. I would personally like to see BlackBerry focus on the phone, communications, etc. If they only have one OS, they can't compete with MS or Apple in the "total package" game, so why not hang back and create an ultimate platform agnostic smartphone? Android is somewhat a step in that direction, but BlackBerry could take it further.
Re: What if BlackBerry Gets Out of the Tablet Game?
Looked at the Sony Vaio Duo. It does fold up so you have the keyboard under the 11.6" screen but at 2.87 pounds most people aren't going to want to hold it for very long. And the $1099 plus price puts it a little upscale. It certainly looks like a nice machine with solid state drive and enough RAM do some real work. What RIM could do would be make a 10+ inch tablet with a dockable keyboard so that the tablet alone weighed less than 520 grams and the total was less than 1000 grams. The Asus Transformer Pad 700 is an example of the hybrid of TABLET/ultrabook while the Sony Vaio Duo is an example of the ULTRABOOK/tablet.