How about something that plays off the multitasking aspect of the Playbook? If using food I think of something that has layers to it. A great French pastry is called "Mille Feuilles" which means "a thousand layers". It is sweet, rich, stylish and clearly has depth! All attributes of the Playbook! It can be found worldwide so is familiar to many (see this Wikipedia article http://en.m.wikipedia.org/wiki/Mille-feuille). As a name I think "Mille Feuille" (pronounced as "mill foy") has that "stickiness factor" as described by Malcolm Gladwell that makes people remember. People like saying exotic or fancy sounding phrases :)