I know now why the playbook didn't sell well...
- Just walked out from two walmart shop, and noticed :
1-. The iPad is presented in a standalone rack , like those you find in jewels shops. So your first thought is:. IPad must be precious enough to put it out of reach under a glass shield.
2-. The playbook is thrown among hipstreet and other sh**tty tablets, when you come close to it, all you can see is this displayed windows asking you to create your id. So you will never be able to get through it to reach the main window to see what's in its guts.
So thank you Rim for your horrible marketing. You are doing a great job.11-05-12 07:25 AMLike 0 - Price, Marketing nor Display cases were the cause of the PlayBook not selling well...
The Playbook got bad reviews because it didn't do the things people expect a tablet to do - thus it is a failure as a consumer tablet. If it had been release with OS2 it MIGHT have done a little better, but ultimately it still fails in providing the experience that most tablet users expect. RIM's ECOSYSTEM - the main two tablets that are a success have ecosystems that allow consumers EASY assess to content.
For business it still was a failure because of the still very limited support from the development community - and the limitations of the software that was provided. The Adobe Reader and Doc to Go that are provided with the Playbook are both BAD software - their are now much better replacements that can be downloaded.
It is completely possible that BB10 will overnight change all the limitations of the PlayBook software, and that RIM has a PLAN to provide a complete and competitive Ecosystem...11-05-12 08:55 AMLike 0 - As what other had said, from the very beginning, PlayBook does not given proper marketing strategy... what will be the purpose after more than a year?... I hope, if ever new PlayBook will be released, RIM learned from their previous weaknesses...11-05-12 09:16 AMLike 0
- Just walked out from two walmart shop, and noticed :
1-. The iPad is presented in a standalone rack , like those you find in jewels shops. So your first thought is:. IPad must be precious enough to put it out of reach under a glass shield.
2-. The playbook is thrown among hipstreet and other sh**tty tablets, when you come close to it, all you can see is this displayed windows asking you to create your id. So you will never be able to get through it to reach the main window to see what's in its guts.
So thank you Rim for your horrible marketing. You are doing a great job.11-05-12 09:30 AMLike 0 -
A. To stop Android, Windows and Playbook owners from spitting on it.
B. To stop Apple Fanbois and Girls dribbling all over the dated tablet - like they do.
11-05-12 09:46 AMLike 0 - Manufacturers pay for top spots like that. Generally the more visible, the more expensive. It is contracted with the retailer on where those displays will go.11-05-12 10:48 AMLike 2
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- The initial problem wasn't marketing, it was a bad decision on when and how to bring it to market. They priced a 7" tablet that couldn't even do email without a BlackBerry phone at the same price as the iPad. If it had been released later, when OS 2.0 came out, at a more realistic price point, it could have sold well enough that there would have been more apps, which is now the main problem. We will see whether this improves with BB10, but by then the PlayBook's hardware will be on its last legs and may not be competitive with newer tablets (that it competes pretty well even now is a tribute to how good the hardware was initially).11-05-12 02:03 PMLike 0
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For all the things that aren't right with PlayBook, there are a lot of things it fixes that were wrong on the old BlackBerry OS. And there's a reason why BlackBerry 10 is based upon the PlayBook's OS and not - say - the Bold's.11-05-12 03:18 PMLike 0 - The initial problem wasn't marketing, it was a bad decision on when and how to bring it to market. They priced a 7" tablet that couldn't even do email without a BlackBerry phone at the same price as the iPad. If it had been released later, when OS 2.0 came out, at a more realistic price point, it could have sold well enough that there would have been more apps, which is now the main problem.
The reason why the iPad is in its own rack like a 'standalone jewel' is because Apple pays for that. They pay for the floor space, the merchandising, the POP materiuals and even have their ownstaff on hand to answer questions. It costs money to sell at retail.
RIM shoved it in there, hoping it would sell, without much retail marketing experience.
I'm with you: Maybe if they waited six months, shipped with 2.0 (Android player, email, contacts, calendar), sold it for $349 (less than the leader), had commercials that made sense to non-techies and sold through a more familiar channel (or had the carriers market for them), maybe the story would be different.11-05-12 03:22 PMLike 0 -
- It's easy to see why they don't do well in Australia BlackBerry PlayBook - RIM AU11-05-12 07:52 PMLike 0
- It's easy to see why they don't do well in Australia BlackBerry PlayBook - RIM AU11-05-12 08:01 PMLike 0
- Let's hope so. I think we all bought our PB's with this understanding. We just didn't expect it to take this longBlackStormRising likes this.11-05-12 08:45 PMLike 1
- There is also the problem of media. I can't remember the last time Engadget, CNet, or Gizmodo compared the Playbook to anything or the Playbook was included in comparisons. In this world the top competitors are the Ipad, Nexus, Kindel Fire and such. Playbook has to get its name in the game for the sales to increase. At this moment you can't by a Playbook in Best Buy. The sales associates don't know how to use or even sell a Playbook.11-05-12 10:55 PMLike 0
- Just walked out from two walmart shop, and noticed :
1-. The iPad is presented in a standalone rack , like those you find in jewels shops. So your first thought is:. IPad must be precious enough to put it out of reach under a glass shield.
2-. The playbook is thrown among hipstreet and other sh**tty tablets, when you come close to it, all you can see is this displayed windows asking you to create your id. So you will never be able to get through it to reach the main window to see what's in its guts.
So thank you Rim for your horrible marketing. You are doing a great job.11-05-12 11:35 PMLike 0 - It is probably Wallmart or other stores marketing strategy decision specifically those who do not have exclusive contract with one particular brand... afterall, they are all business oriented institutions i.e. whoever sell better, it will be given priority and placed where customers can see it very well... if we are on the same business, we will be doing the same thing - it doesn't matter our preference but what will give profit to us so we can give salary to our staff... unless, "others" will give us a better offer to prioritize and give importance to their products... which obviously not done by RIM...
And again, there is no logical reason for RIM to do that after more than a year they released the PlayBook...11-06-12 03:19 AMLike 0 - Let's not forget Rim's "failure" resulted in us getting a bargain on a pretty powerful tablet that gets better and better with time.RubberChicken76 likes this.11-06-12 04:23 AMLike 1
- I agree that when the PB came out its software was Half baked, but that is about every tablet. Go hit other forums they're complaints are the same. And when I hear that the PB is inferior, that is ridiculous. After using the playbook other tablets seem redundant and a bit clunky. There maybe some things that one does better than the other but the PB is right there. The OPs original point is totally correct. No marketing gets you no business, that is it. 80% of people follow the leader, so if you market enough or you just say something enough (playbook sucks blah blah blah) people that have never used any of it will form an opinion and voice that opinion with out any experience. My wife does it all the time. ;-)11-06-12 08:18 AMLike 0
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Retailers aren't 'nice'. They almost do nothing for free. They know that for every single product they have on their shelves, there are 50 waiting to take that spot. As such, they milk those vendors for all they can.
Want a premium shelf spot? Pay us. Want a placement on the end? Pay us. Want a nice display like the iPad? Pay us ... and you do the work. Want our guys to push your product over the thousands of others that are on shelves? Provide them an incentive and you train them, not us. Want big signs? Pay us, put them up and take it down. Want to run a promotion on price? Great ... you pay for it ... and the ads in our flyers that promote the sale. Want to lower the price? Great ... pay us the difference.
Oh by the way ... if your provide doesn't sell within ____ amount of time, it's coming back to you. We want all our money back, even if the product is damaged. Don't agree? We won't sell anymore product.11-06-12 08:20 AMLike 0 -
The playbook ? Many people don't even know about its existence. Let alone knowing how it works or about its specs.
I've watched a 8 years old kid pushing like a mad on every part of the playbook to make it work. His interest didn't last long...11-06-12 08:37 AMLike 0
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I know now why the playbook didn't sell well...
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