1. chiefbroski's Avatar
    This is what they should have used for a commerical.

    For the playbook, they gotta put on some epic music(requiem for a dream theme...etc, w/e), show off a Blackberry Suite using TAT apps that has: Frontrunner, Aura, that Videos app, Scrapbook, and show those off in the commercial. Those are some of the coolest apps people have ever seen. Get people excited (of course they have to release those apps first, :P).

    It needs to be Lord of the Rings epic, like 300 epic.....

    And have somebody with an epic voice(Sam Elliot, Morgan Freeman etc...you get the idea) say,

    "When we think about Blackberry, we think about professional, connected and trusted." (Show businessmen using a playbook for word, emails and powerpoint)
    "We think about our friends, our family, what matters most."(Show friends and families bbming and calling each other about something important...going into labour, graduation etc.)
    "With Blackberry, the world is at your command." (Show people getting s*** done.)
    "This is Blackberry."

    What they need is a single commerical which people can identify, not a whole bunch of weak*** commercials. Whoever did there their marketing did a poor job.
    07-14-11 07:45 AM
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