What a poor presentation in Toronto...
I agree that comparison with competitors was good, it's just that they went too far with the mentions. I would have cut about half of that out. The whole event felt like the first rehearsal or walk through. It just needed some major editing before they did it for real.
And then there was some point where Chen called attention to the fact that he didn't want to mention a competitor. That was just bizarre. At the point I was starting to get really angry at the idiots who scheduled an Asia trip for him right before an important product launch.
Sent from my iPhone using Tapatalk
What a poor presentation in Toronto...
Originally Posted by
eddy_berry After watching the full presentation I don't think it was really all that bad.
Even the part where the CEO volunteered that he didn't understand the pricing of his own product?
Or where he awkwardly begged for nationalist support *before* introducing a great product that can easily stand on its own feet? They could have done the flag waving at the end, if they really wanted to, but lead with the cool new phone. Otherwise the message is "what we are about to introduce may not be something you're going to rush out and want to buy on its own merit. We need you to do that, though, because you're Canadian and we're Canadian. And seriously, we're in a lot of trouble here if you don't buy this thing. Did I mention we're Canadian? Look, I even borrowed a Canadian passport for this"
A lot of this could have been dealt with in proper editing. They could have still made the patriotic message in a less desperate way. The authenticity of that would been stronger if someone other than the American CEO had made that point, etc.
To me it's not about style. They can have their own style. If anything they should be less like Apple, but they can still be professional and pay great attention to detail and rehearse their major presentations such that it doesn't feel like they just rolled out bed and winged it.
Sent from my iPhone using Tapatalk