What do you think the BB Passport should be sold for direct from BlackBerry?

Considering that most of us (according to a recent CB poll) prefer to buy our BlackBerry devices unlocked direct from BlackBerry, at what price point do you think shopblackberry.com should sell the Passport? Taking into account that Google sells their unlocked Nexus 5 device direct for $349, along with trying to make the device more appealing to skeptical buyers, I think BlackBerry should sell the Passport for $449.99. Does that sound like a good price point or should they sell it for less or more, and if so, why?

I wish. Will be minimum 650 and will take at least 6 months before it goes on sale on shop blackberry

-obviously I hope I'm wrong-

Posted via CB10

Originally Posted by John Vieira

-obviously I hope I'm wrong-

Posted via CB10

Me too.

I doubt i'll see it at all in Taiwan where i am based. Each time you ask for a Blackberry they look at you as if you were asking information on a lost alien race. They don't even display devices often. They are inside their leaflets in the cheapest section. I hope the Passport has a different destiny.

Attachment 294986

How's this for a great response. Optus is the second largest Australian Telco.

I have to fix this its ridiculous.

Well, considering that the Z30 is currently selling for �$500, I think a super price would be $550 at launch. However, I expect it will be sold at about $650.

And I'll buy it at that price.

By looking at the competition with similar specs, I would recommend USD 250 or approximately MYR 790 for unlocked and contract free. Otherwise it will be considered expensive & it will be priced out of the market.

Posted via CB10

The passport will not be 250.

The device might cost them that much to build.

250 on contract I would believe. I believe that's way too high. But hey, why not? BlackBerry tends to do that a lot.

Posted via CB10

Originally Posted by John Vieira

The passport will not be 250.

The device might cost them that much to build.

250 on contract I would believe. I believe that's way too high. But hey, why not? BlackBerry tends to do that a lot.

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In that case I think the Passport will fail as it will be very expensive.

Posted via CB10

Hope it's around $599.99, but I'm expecting $649.99

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I'm certain virtually every CB user in canada wants to buy direct since the carriers are so terrible with terms and conditions on contracts. Not only that but few of the smaller and even some of the larger carriers are likely not going to be carrying the phone.

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I'm hoping between 400-500 English pounds off contract ie sim free. Anything higher than that then it will be a monumental failure yet again for BlackBerry. Sure it may be a premium product but it should be sold in line with Samsung galaxy s range.

Probably won't but one can dream can't he?? Lol

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I think 550 would be the sweet spot. Anything above that and the passport will fail imo. People have to come to the realization that BB isn't considered a premium brand by most anymore. I have no idea how "enterprise" users spend money on devices, but if they're anything like consumers then the passport better be priced affordable.

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Really hope BlackBerry adopts the trend from Apple and Google.
Subsidized by the carriers and available full price on their website right from day 1.

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People.people people...there is no way in hell with those specs and 4 mics and 2 speakers...with a keyboard that's touch sensitive and so on. I'm thinking like 650 approx at launch.....this phone is meant not to compete with the consumer space. Pricing won't be the problem with blackberry but effective marketing. People a 250 and 450 price point is not possible with those specs and innovation going into it. Blackberry doesn't need to sell millions like apple and Samsung does to be profitable if he sells 10 million phones a year the handset business will be profitable. If people see the power of the passport and what it can do with amazing marketing and it being unique you think people care about the price point??? Plus the price will eventually drop after a while.....

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500-600 With Insurance. I wish BlackBerry would issue insurance with unlocked devices.

Technically a fair price should be $650 but they should sell it for $600 just because BB is not hot anymore... I would prefer $499.99 but that would be a dream! would buy without even waiting for a review!!!

I think $650 will be the off contract price as well

however if possible at 599 it would be an excellent price and definitely may sway potential iPhone 6 / Samsung Note 4 buyers towards the passport.

Whatever the price, hopefully the passport sells well for BB so they can get back

it is a very cool, innovative device for once!

Can't wait to get mine

Originally Posted by Loc22

In that case I think the Passport will fail as it will be very expensive.

Posted via CB10

You fail with 250

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Definitely not full Apple prices, 600 seems like a reasonable amount for a flagship from a less marketshare company these days.

We are talking unlocked and off contract, right?

Originally Posted by Anthony Roberts8

If people see the power of the passport and what it can do with amazing marketing and it being unique you think people care about the price point???

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Believe me when it comes right down to it, big business is cheaper than the average consumer. With both groups, price does and will matter.

Posted via CB10

Business gets bulk discount for sure though.

We'll never see the price they get unless we order 1000+ units.

Although that could be interesting, pre-order through crackberry and when there are enough people, they make a bulk purchase.

Although it probably still wouldn't work as business only really gets discount if they run BES

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I'm thinking it will be sold for $650.00 USD. I'm hoping to snag it for $200.00 on contract.

Posted via Q10

Originally Posted by AbAll87

Technically a fair price should be $650 but they should sell it for $600 just because BB is not hot anymore... I would prefer $499.99 but that would be a dream! would buy without even waiting for a review!!!

I am also hoping for a 499.99 launch price which would make it attractive to folks who where thinking about changing platforms. Look at the recent events about IOS and Android hacks and security issues, might be a smart move to set a reasonable price point and get folks thinking? Just my two cents.

Posted from my lovely z30 on T Mobile USA using 10.3.0.1052

Originally Posted by Bobert_123

I think 550 would be the sweet spot. Anything above that and the passport will fail imo. People have to come to the realization that BB isn't considered a premium brand by most anymore. I have no idea how "enterprise" users spend money on devices, but if they're anything like consumers then the passport better be priced affordable.

Posted via CB10

Enterprises are more frugal than consumers, on the whole. They buy less frequently and spend less per device as they typically look to balance performance with price. They rarely go for high end devices.

Posted via CB10