I was picking up the kids at school yesterday and a parent saw my Passport and asked about the trade in program. It is all over the news sites in Canada. I also see it on the CNBC site and it was mentioned on CNBC yesterday.
The point to this may be even if they don't get a lot of iPhones traded in, the buzz from this offer is getting them a lot of free advertising in the media.
I also think there is a surprising demand for this phone. I was at a farmers market last weekend and while in line for a coffee, there was three of us with Passports.