Passport is the only iconic BB10 device!
My thought of the day.
The power of "perception":
The Passport is the only BB10 device which can be considered as an iconic next-generation blackberry device. From day1, the perception of the Z10 was that it was a poor facsimile of the already perfect iPhone. Although a great phone, it became one of BB's biggest flops. The Q10 market perception was that it was for those who couldn't get with the times and were re-living past days of QWERTY/BOLD glory. The Z30 was only an attempt to penetrate a niche phablet market and within a year became just another "under-the-radar" competitor of iPhone6 and G-Note.
The Passport is the only phone that makes the statement "I choose to use something different". Even those who hate it cannot look down on those who chose to buy one. This is the perception I get from reading these forums and all the user reviews and comments on this phone. And since we're over-saturated by iphones cause everyone's got one, sometimes, "different" is what sells.
Congratulations to Blackberry, I think the hype, the innovation and the short supply of the Passport have given this device the status of "iconic" in a very short period of time. It has become more a statement of being different, and that's why even those who hated it initially now are on the fence on whether to get one. Almost like belonging to an exclusive club. And all this was done with little to no marketing $$!
AV