Passport advertising

Saturation adverting currently happening on radio stations in Johannesburg. Very product detail specific rather than brand driven but it is wonderous to hear. What gave Blackberry the impetus in South Africa? It's network silent so the money is not coming from them. Whatever, it good to hear . People are no longer saying WTF is that?! and are now saying Wow, is that the new Blackberry? Let me see. Way to go BB!