BlackBerry needs to fix it's distribution issues to survive.
I think BlackBerry is in the right direction to be successful, but for some reason they still haven't addressed their biggest problem.
If you have a great product that no one knows about, or if they do know about it can't get it, what's the point?
The Passport is something that I am considering upgrading from my Z10 and was hoping to see some similar version released on Verizon Wireless in the USA.
So I go to do what most people do, I go to a large AT&T store in NJ To check it out. But guess what I find?
The Sales people don't know anything about it, don't have 1 sample of it, don't know when it's coming in or if it will ever come in. O.K., yes I figure that I just hit a store (largest one in my area) that has bad management or all employees are stupid.
So I go to another store. I'll see if there instead. No big deal, I'm on Verizon so I can't get it now anyway. So I ask the Salesman do you have a Passport that I can look at.
He says "yeah, that's a really nice phone. A customer came in the other day with one and its pretty impressive."
So again I ask "so do you have one out that I can look at?"
He says, "No. I'm pretty sure we didn't order any."
So when do you think you will get some in, I ask?
He says, "I don't think that they ever plan to order it and doubt that we will ever get it in"
So I say O.K. and leave shaking my head in disbelief.
So can someone out there explain to me how BlackBerry can survive if they give an exclusive to a Carrier and don't even discuss the terms for its release including actually having to both carry and promote it's release in all its stores?
If no advertisements and no POP Promotions and no inventory how does that work?
I don't get it...
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