How can RIM fix its app shortcomings?
RIM is severely behind other platforms when it comes to app development, and I don't feel as if they are doing enough to solve the problem. Actually, I don't even know if they recognize it as a problem if you looked at those CrackBerry interviews with RIM higher-ups.
BB App Problems:
1. Almost every app has a better performing, cheaper version on Apple or Google.
2. The app selection on those two platforms is much better than BB. Yes, there are lots of useless apps but I think it's worth that risk. We only have one legitimate sports score app for the BB (ScoreMobile). We only have one or two YouTube viewers because the browser can't handle it. I'm willing to sift through silly $0.99 apps if it means better selection in other areas.
3. Memory is a serious concern. Most current devices will not handle OS 6.0 and there are huge memory leaks on many apps. This is a big risk because you're betting on people re-upping with RIM...whose loyalty is lower right now compared to the other two big competitors.
4. Too many devices, screen sizes, touch/non-touch makes it difficult for developers.
Possible Solutions?
1. Let developers take full advantage of RIM's push capabilities. On other platforms you have a lot of crap running in the background. Let all apps take advantage of what RIM's first-party apps can do with the OS. I believe they are already on this track with "SuperApps"?
2. Assure developers on screen sizes, and standardize them. All bolds/curves will have one resolution. All Storms another. And then the pearl. That's it. Every other BB follows that model, including the Slider and anything else that may come up.
3. Figure out apps on the SD card. This is what your users want. Find a way. You can make it secure. This will enable OS 6.0 to run on all current devices (or give them just the webkit)...give users a taste so they will sign up for another 2 years.
4. Lower app minimum to $1, not $3. Overall sales will increase and again...you want more, because letting in crappy apps means better apps will follow.
Thoughts???