So they just make feature phones?Then those other people should get phones which suit their needs.
BlackBerry makes it pretty clear what their phones are made to do and what they market towards. Mostly security, commutations, workflow, business, and light media. In these categories every BB10 phone works very well.
If you're looking for a multi-media powerhouse then maybe look at some Android phones because no BB10 phone is designed to do that.