04-28-17 01:57 AM
315 123 ...
tools
  1. CrackBerry Kevin's Avatar
    CrackBerry Kevin
    CrackBerry Founder
    Hey All!

    I had a lot of great feedback from CrackBerry Podcast 003 where we spent a bunch of time talking about the KEYone.

    One of the things that seemed to resonate with people was when I said it was a "Get Sh!t Done Fast" phone.

    Which got me thinking more about the types of marketing taglines or phrases that could be used around the KEYone.

    Over the years we've used phrases like "tools not toys" but somehow in 2017 that feels a bit off. And words like productivity and efficiency just feel old now.

    Curious to see what everybody thinks! Always makes for good fodder for us to use on things like Instagram captions and T-Shirts!

    Put your brainstorming hats on and let me know what you think!

    Kevin
    03-17-17 09:53 AM
  2. MyriadeCoh's Avatar
    MyriadeCoh
    K1=F²

    EFF² = Efficient & Effective.
    03-17-17 10:02 AM
  3. NG888's Avatar
    NG888
    There's only one.
    toddshillington likes this.
    03-17-17 10:15 AM
  4. Emaderton3's Avatar
    Emaderton3
    Trusted Member
    No compromises.

    Posted via CB10
    03-17-17 10:30 AM
  5. Rico4you's Avatar
    Rico4you
    Trusted Member
    Q&A Team
    Ultimate KEY
    03-17-17 10:39 AM
  7. Rico4you's Avatar
    Rico4you
    Trusted Member
    Q&A Team
    The Key
    03-17-17 10:41 AM
  8. Rico4you's Avatar
    Rico4you
    Trusted Member
    Q&A Team
    One KEY unlocks
    03-17-17 10:42 AM
  9. MyriadeCoh's Avatar
    MyriadeCoh
    One KEY to rule them all...
    th.1977 and xandros9 like this.
    03-17-17 10:44 AM
  10. Rowe6's Avatar
    Rowe6
    Trusted Member
    Unlock your potential... KEYone

    Or

    Stick it in your hole and twist... KEYone

    All KEY, no secret

    Or

    The Key and The Secret.... Productivity meets privacy
    th.1977 likes this.
    03-17-17 10:45 AM
  11. MyriadeCoh's Avatar
    MyriadeCoh
    Not bad...

    Unlock your potential - lock your secrets.
    Last edited by MyriadeCoh; 03-17-17 at 10:59 AM.
    JLOforshort and ck2nb like this.
    03-17-17 10:47 AM
  12. MyriadeCoh's Avatar
    MyriadeCoh
    KEY one, your key to happiness...
    03-17-17 10:49 AM
  13. floc's Avatar
    floc
    Originally Posted by CrackBerry Kevin
    Over the years we've used phrases like "tools not toys" but somehow in 2017 that feels a bit off. And words like productivity and efficiency just feel old now.
    not at all.
    That's why I'm waiting for the keyone, because i need a TOOL to be my work companion.
    It's not the fastest, it's not the smartest, it's not the cheaper, it's not the one with the best camera... It has a big battery, a good keyboard, a decent soc and a sturdy feeling. Too bad it isn't ip68.

    I *strongly* suggest to not throw away "productivity" and the tool aspect, there are the only things on which blackberry can count on.
    03-17-17 10:51 AM
  14. MyriadeCoh's Avatar
    MyriadeCoh
    KeyOne OK.
    03-17-17 10:52 AM
  15. MyriadeCoh's Avatar
    MyriadeCoh
    Be the Key player.
    Sigewif likes this.
    03-17-17 10:53 AM
  16. MyriadeCoh's Avatar
    MyriadeCoh
    The CommuniKEYtor.
    03-17-17 10:59 AM
  17. katxeus's Avatar
    katxeus
    Leaves no door unlocked.
    03-17-17 11:00 AM
  18. slagman5's Avatar
    slagman5
    Originally Posted by katxeus
    Leaves no door unlocked.
    Could imply leaving a backdoor for snooping with all of the NSA/CIA stuff being talked about now...

    Posted without the aid of AutoCorrect with my physical keyboard via CB10
    03-17-17 11:06 AM
  19. jakie55's Avatar
    jakie55
    Trusted Member
    Originally Posted by CrackBerry Kevin
    One of the things that seemed to resonate with people was when I said it was a "Get Sh!t Done Fast" phone.
    That was my favorite line, but how would one build a marketing campaign around this? (And still appeal to the business crowd)
    Sigewif likes this.
    03-17-17 11:35 AM
  20. DWonder's Avatar
    DWonder
    Trusted Member
    It's more than the KEY to the City...it is the KEY to the WORLD ~ BlackBerry KEYone

    **Classic, Q10, Bold 9900, Bold 9000...do u notice the pattern? :-) ...the KEYone is NEXT!**
    jakie55 likes this.
    03-17-17 11:45 AM
  21. jakie55's Avatar
    jakie55
    Trusted Member
    It's KEY to getting things done.
    aramasyn likes this.
    03-17-17 11:48 AM
  22. CrackBerry Kevin's Avatar
    CrackBerry Kevin
    CrackBerry Founder
    I like the concept of words like tool and productivity and agree that's the key message to get across. I just mean the words themselves are feeling kind of old now... like not words of a younger generation.

    It's more like productivity = words like Hustle

    KEYone.. For People Who Hustle from 9am to 5pm AND from 5pm to 9am


    Originally Posted by floc
    not at all.
    That's why I'm waiting for the keyone, because i need a TOOL to be my work companion.
    It's not the fastest, it's not the smartest, it's not the cheaper, it's not the one with the best camera... It has a big battery, a good keyboard, a decent soc and a sturdy feeling. Too bad it isn't ip68.

    I *strongly* suggest to not throw away "productivity" and the tool aspect, there are the only things on which blackberry can count on.
    03-17-17 12:50 PM
  23. slagman5's Avatar
    slagman5
    The younger generation are all hoping to get famous on youtube, lol.

    Posted without the aid of AutoCorrect with my physical keyboard via CB10
    03-17-17 01:08 PM
  24. gebco's Avatar
    gebco
    Work hard. Play hard. All day long.
    Sigewif, harvestlawns and herbersh like this.
    03-17-17 02:25 PM
  25. mrfreeze's Avatar
    mrfreeze
    Originally Posted by slagman5
    The younger generation are all hoping to get famous on youtube, lol.

    Posted without the aid of AutoCorrect with my physical keyboard via CB10
    KEYone; you can do all that social stuff and be famous..
    03-17-17 02:28 PM
  26. supertom's Avatar
    supertom
    Of the ones I've read so far. These are my favorite! (And added a few of my own)

    (1) Unlock your potential... KEYone

    (2) [Your] KEY to the World

    (3) Your KEY to Connectivity

    (4) Get Work Done! ... KEYone (nice rhyme to it too)

    (5) Have Fun! ... KEYone (nice word play to #4 )

    (6) BlackBerry KEYone, Your KEY to Getting Things Done
    herbersh likes this.
    03-17-17 03:03 PM
315 123 ...
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