I had a lot of great feedback from CrackBerry Podcast 003 where we spent a bunch of time talking about the KEYone.
One of the things that seemed to resonate with people was when I said it was a "Get Sh!t Done Fast" phone.
Which got me thinking more about the types of marketing taglines or phrases that could be used around the KEYone.
Over the years we've used phrases like "tools not toys" but somehow in 2017 that feels a bit off. And words like productivity and efficiency just feel old now.
Curious to see what everybody thinks! Always makes for good fodder for us to use on things like Instagram captions and T-Shirts!
Put your brainstorming hats on and let me know what you think!
Over the years we've used phrases like "tools not toys" but somehow in 2017 that feels a bit off. And words like productivity and efficiency just feel old now.
not at all.
That's why I'm waiting for the keyone, because i need a TOOL to be my work companion.
It's not the fastest, it's not the smartest, it's not the cheaper, it's not the one with the best camera... It has a big battery, a good keyboard, a decent soc and a sturdy feeling. Too bad it isn't ip68.
I *strongly* suggest to not throw away "productivity" and the tool aspect, there are the only things on which blackberry can count on.
I like the concept of words like tool and productivity and agree that's the key message to get across. I just mean the words themselves are feeling kind of old now... like not words of a younger generation.
It's more like productivity = words like Hustle
KEYone.. For People Who Hustle from 9am to 5pm AND from 5pm to 9am
Originally Posted by floc
not at all.
That's why I'm waiting for the keyone, because i need a TOOL to be my work companion.
It's not the fastest, it's not the smartest, it's not the cheaper, it's not the one with the best camera... It has a big battery, a good keyboard, a decent soc and a sturdy feeling. Too bad it isn't ip68.
I *strongly* suggest to not throw away "productivity" and the tool aspect, there are the only things on which blackberry can count on.