[CrackBerry Kevin]

Hey All!

I had a lot of great feedback from CrackBerry Podcast 003 where we spent a bunch of time talking about the KEYone.

One of the things that seemed to resonate with people was when I said it was a "Get Sh!t Done Fast" phone.

Which got me thinking more about the types of marketing taglines or phrases that could be used around the KEYone.

Over the years we've used phrases like "tools not toys" but somehow in 2017 that feels a bit off. And words like productivity and efficiency just feel old now.

Curious to see what everybody thinks! Always makes for good fodder for us to use on things like Instagram captions and T-Shirts!

Put your brainstorming hats on and let me know what you think!

Kevin

[MyriadeCoh]

K1=F²

EFF² = Efficient & Effective.

[NG888]

There's only one.

[Emaderton3]

No compromises.

Posted via CB10

[Rico4you]

Ultimate KEY

[Rico4you]

The Key

[Rico4you]

One KEY unlocks

[MyriadeCoh]

One KEY to rule them all...

[Rowe6]

Unlock your potential... KEYone

Or

Stick it in your hole and twist... KEYone

All KEY, no secret

Or

The Key and The Secret.... Productivity meets privacy

[MyriadeCoh]

Not bad...

Unlock your potential - lock your secrets.

[MyriadeCoh]

KEY one, your key to happiness...

[floc]

Over the years we've used phrases like "tools not toys" but somehow in 2017 that feels a bit off. And words like productivity and efficiency just feel old now.

not at all.
That's why I'm waiting for the keyone, because i need a TOOL to be my work companion.
It's not the fastest, it's not the smartest, it's not the cheaper, it's not the one with the best camera... It has a big battery, a good keyboard, a decent soc and a sturdy feeling. Too bad it isn't ip68.

I *strongly* suggest to not throw away "productivity" and the tool aspect, there are the only things on which blackberry can count on.

[MyriadeCoh]

KeyOne OK.

[MyriadeCoh]

Be the Key player.

[MyriadeCoh]

The CommuniKEYtor.

[katxeus]

Leaves no door unlocked.

[slagman5]

Leaves no door unlocked.

Could imply leaving a backdoor for snooping with all of the NSA/CIA stuff being talked about now...

Posted without the aid of AutoCorrect with my physical keyboard via CB10

[jakie55]

One of the things that seemed to resonate with people was when I said it was a "Get Sh!t Done Fast" phone.

That was my favorite line, but how would one build a marketing campaign around this? (And still appeal to the business crowd)

[DWonder]

It's more than the KEY to the City...it is the KEY to the WORLD ~ BlackBerry KEYone

**Classic, Q10, Bold 9900, Bold 9000...do u notice the pattern? :-) ...the KEYone is NEXT!**

[jakie55]

It's KEY to getting things done.

[CrackBerry Kevin]

I like the concept of words like tool and productivity and agree that's the key message to get across. I just mean the words themselves are feeling kind of old now... like not words of a younger generation.

It's more like productivity = words like Hustle

KEYone.. For People Who Hustle from 9am to 5pm AND from 5pm to 9am

not at all.
That's why I'm waiting for the keyone, because i need a TOOL to be my work companion.
It's not the fastest, it's not the smartest, it's not the cheaper, it's not the one with the best camera... It has a big battery, a good keyboard, a decent soc and a sturdy feeling. Too bad it isn't ip68.

I *strongly* suggest to not throw away "productivity" and the tool aspect, there are the only things on which blackberry can count on.

[slagman5]

The younger generation are all hoping to get famous on youtube, lol.

Posted without the aid of AutoCorrect with my physical keyboard via CB10

[gebco]

Work hard. Play hard. All day long.

[mrfreeze]

The younger generation are all hoping to get famous on youtube, lol.

Posted without the aid of AutoCorrect with my physical keyboard via CB10

KEYone; you can do all that social stuff and be famous..

[supertom]

Of the ones I've read so far. These are my favorite! (And added a few of my own)

(1) Unlock your potential... KEYone

(2) [Your] KEY to the World

(3) Your KEY to Connectivity

(4) Get Work Done! ... KEYone (nice rhyme to it too)

(5) Have Fun! ... KEYone (nice word play to #4 )

(6) BlackBerry KEYone, Your KEY to Getting Things Done