[larsonage]

Call it "Blackberry Bold 2017"

[Wezard]

Or maybe Bold 9950 or Bold 9970?

Posted via CB10

Call it "Blackberry Bold 2017"

No - Not unless it's running BB10 OS
Keep the Androids completely separate

[BB_PP]

LIke... hydraulic press?

Bench pressure, lol

[StephanieMaks]

PRESS has too many letters. BlackBerry have been on a strict four-letters-per-phone plan for a while now. (Leap, Priv, Dtek).

So maybe PRES will work? It's four letters, it's meaningless, noone will know how to pronounce it. So it fits perfectly with the other recent names.

[larsonage]

No - Not unless it's running BB10 OS
Keep the Androids completely separate

Very true. I miss BB10OS

[Frosty_Power]

Press is not a bad name.
I like Blackberry Bold One, and every upgrade change the number, just like iPhones and Galaxy's. Blackberry Bold Two, Three, etc. Even have an Passport size one and call it the Bold One Plus, next cycle add an S to the name, hahaha.

[H4zN]

Press is not a bad name.
I like Blackberry Bold One, and every upgrade change the number, just like iPhones and Galaxy's. Blackberry Bold Two, Three, etc. Even have an Passport size one and call it the Bold One Plus, next cycle add an S to the name, hahaha.

lol this but be more creative and think a little different than Apple

Posted via CB10

[BB-JAM215]

PRESS has too many letters. BlackBerry have been on a strict four-letters-per-phone plan for a while now. (Leap, Priv, Dtek). ....

It's entirely up to TCL to come up with a new name. If TCL wants to call it PRESS, then PRESS it is. That's why they've been saying it has no name. Mercury was BlackBerry's code name. Now it's TCL's phone.

[Seanatello]

"We've reached a point in our industry when we must boldly go where no other handset manufacturer has gone before; evolving how we serve our customers and consumers. Business and market growth must go beyond just delivering value-focused handsets, and must now include a much more complete portfolio of devices and brands. We'll unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio within TCT. These are just the building blocks of our new growth strategy, with additional announcements to come in 2017.""

note the use of the word "Bold"

I see what you are saying. However, after reading the first sentence, my inner fanboy says they really want to name the phone "BlackBerry Enterprise (NCC-1701)".

[falbo]

I see what you are saying. However, after reading the first sentence, my inner fanboy says they really want to name the phone "BlackBerry Enterprise (NCC-1701)".

Make it so number one 😉

[pizzawheel]

How about Presion, french for draft beer?

A combo of culture and, er, beer.

I was right here.

[Dragnet Sound]

How about haters stay #PRESSed? *sips tea*

To people that prefer coffee.
(Canada). BB- XPRESSO....so a Double B expresso?

[pooyam]

To people that prefer coffee.
(Canada). BB- XPRESSO....so a Double B expresso?

like the name except that the actual word is espresso, no X.
But hey Espresso is good for productivity, correlates well with the phone's philosophy

[anon(10101748)]

Lots of online news outlets referring to it as the DTEK70. I really hope it isn't.

[soapydarren]

Judging by Mr. Cistulli's tweet, there is a chance that the final official name for Mercury will be "BlackBerry Press". What do you think?

I would prefer Mercury but Press is kind of a cool name, sophisticated and very urban at the same time, definitely better than Priv.

Let's just hope they price it wisely. *fingers crossed*

Posted via CB10

That don't sound cool to me....lol

Posted via CB10

[Jeffm63]

"We've reached a point in our industry when we must boldly go where no other handset manufacturer has gone before; evolving how we serve our customers and consumers. Business and market growth must go beyond just delivering value-focused handsets, and must now include a much more complete portfolio of devices and brands. We'll unveil more news at CES around our plans, showcasing the legacy of the BlackBerry smartphone brand, while also giving a glimpse into what new BlackBerry smartphones will offer as part of our bold new brand portfolio within TCT. These are just the building blocks of our new growth strategy, with additional announcements to come in 2017.""

note the use of the word "Bold"

Nice catch. But even without this quote I really think using the name Bold will resonate with people. The name itself is an asset, why not use it? The mercury has true blackberry DNA let's hope they give it an equally 'BlackBerry' name. If TCL is serious about bringing back BlackBerry they should use all the tricks in the bag! I'm hoping they go with Bold. Thoughts?

Posted via CB10

[jfaught]

I'd prefer Mercury over Press, personally.

Posted via CB10

[Nguyen1]

BB King.

The Guide is definitive. Reality is frequently inaccurate.

[consv93]

Just call it the Mercury. It makes no sense to change the name from what everyone knows.

[BB-JAM215]

Just call it the Mercury. It makes no sense to change the name from what everyone knows.

It does make sense for TCL. Mercury was the internal code name for the prototype device when it belonged to BlackBerry.

[japsuki]

Orrrr... TCL could ride the Star Wars wave and call it BB-8-OS10 😆

[soapydarren]

I'd prefer Mercury over Press, personally.

Posted via CB10

I second that...

Posted via CB10

[wildfire3062]

I second that...

Posted via CB10

We'll all be imPRESSed with this phone

[natanvarga]

Press doesn't sound as good a name imho

Posted via CB10

[CharlieV]

Think it's more like pressing finger on sensor rather than swiping.

The BlackBerry Swipe.