Originally Posted by
qwerty4ever Blackberry Mobile should be marketing the BlackBerry KEYone to college and university students to use for note taking, lecture hand-out viewing usually PDFs or PPTs, and keeping in touch via social media and emailing.
How much should they spend on this, and what return could they expect? Those are the equations that matter when a company decides how much to spend, and where to spend, on a marketing campaign.
As I said, the K1 is a niche device, one that really only appeals to a tiny percentage of people who still want a PKB. No doubt it is an excellent phone for those folks, but the vast majority of people are perfectly happy and satisfied with all-touch devices, and that isn't likely to change. BBMo was never under any illusion that they were making a device with mass market appeal - that's one of the reasons for the limited production volume.