You think the phone will sell?
Don't know.
Let's make a date and then delay for a bit to generate excitement.
For how long?
6 months!
That's not to long?
Nah nah. these suckers will wait.
6 months later
Ok let's make a pretend launch date.
For what?
For people to order, but we can see how many we need to make.
Didn't we just do that?
Yea but they're used to waiting already. We can delay another 6 months.
Why?
Because the keytwo is almost ready!