- Doing marketing on social media only works if enough people follow you on social media AND enough of them decide to buy what you're selling. How many people know BB still exists AND know about BBMobile AND follow them on social media?
Also, no one is suggesting that BBMobile spend on the same level as Apple or Samsung. People are simply saying that they should do more than they're doing currently. Saying they should do more doesn't equate to saying they should spend as much as Apple or Samsung and I'm not sure why some folks believe that it does.
Doing more, like TV ads and billboards, requires more money. If people aren't expecting them to spend more money, what do they expect them to do in this "more" scenario? More internet stuff? You just said that's ineffective.
The first issues they have to deal with is getting distribution and inventory /before/ marketing to the general public. If the distribution isn't there, people will go searching and find no where to find it. If the inventory isn't there, there's nothing to buy. For the U.S., distribution is normally through carriers and it doesn't look like any are on board for the /immediate/ future. As for inventory, they're selling everything they're /capable/ of producing at the moment. What's the point of spending money to get people excited over something they can't see or buy? Give it some time.05-29-17 12:56 PMLike 0 - This is a crazy idea perhaps, but I know in the booze industry a representative from the distillery or brewery travels around to retail stores to introduce new products - essentially to bring awareness (therefore sales) of that new product to those front line people that will be selling the product. Why can't BlackBerry do the same? So I live in Windsor ON, usually considered part of the US and a forgotten piece of Canada. BlackBerry SHOULD BE sending a traveling rep around to all phone retail outlets introducing the new KeyOne. Cheaper than TV spots and ensuring front line people know about the product. Eazy Peazy.05-29-17 12:59 PMLike 0
- The meet ups only cater to the CrackBerry crowd. Go ask some random person in a store looking to buy a device if they attended a meet up and they'll look at you very puzzled. Don't get me wrong, the meet ups are great, but they cater to a crowd who were already going to buy the device.05-29-17 01:03 PMLike 0
- So yeah, I agree that the meet-ups aren't really a marketing thing. If anything, they do the opposite. If you told someone that the Blackberry brand is so cultish that random people get together for meetups based solely on their phone ownership, that person would probably actively avoid it.05-29-17 01:06 PMLike 0
- Maybe some of them, but a lot or most of the people going to these are BlackBerry fans that would buy the phone and just return it if they aren't happy with it.05-29-17 01:47 PMLike 0
- People line up at the store to buy an iPhone. They hang with their friends, and probably talk very casually to the strangers around them.
People do NOT buy an iPhone and then go to some restaurant to sit at a table with a bunch of other iPhone users they don't know, oohing and aaahing over their iPhones.
I remember hearing about 12 years ago that Prius drivers used to wave at other Prius drivers they saw on the road. I thought that was weird, too. Then the Prius became very mainstream, and I heard those waving Prius drivers complaining about how sad they are that the days of getting a return wave were gone.
It was at that point that I *knew* it was weird.05-29-17 01:50 PMLike 0 - Lack of TARGETED advertising imo has been bbs Achilles heel for a long time. Spending money on branding rather than marketing.
BB10 was (is) a brilliant OS, shame that not enough people knew about it. Not surprised at all that BB are failing to advertise the keyone as a device.05-29-17 03:31 PMLike 0 - They sent tech blogs review units. While many people don't follow BlackBerry Mobile, people do follow those tech blogs. Where do you think all those YouTube review videos come from?
Doing more, like TV ads and billboards, requires more money. If people aren't expecting them to spend more money, what do they expect them to do in this "more" scenario? More internet stuff? You just said that's ineffective.
The first issues they have to deal with is getting distribution and inventory /before/ marketing to the general public. If the distribution isn't there, people will go searching and find no where to find it. If the inventory isn't there, there's nothing to buy. For the U.S., distribution is normally through carriers and it doesn't look like any are on board for the /immediate/ future. As for inventory, they're selling everything they're /capable/ of producing at the moment. What's the point of spending money to get people excited over something they can't see or buy? Give it some time.
Second of all, I know marketing costs money, but are you telling me that A: they released this phone without any sort of budget for marketing, and/or B: spent ALL of it so soon?
If you can point out the part of my original comment where I said social media wouldn't be effective under any circumstances, please do so.05-29-17 03:40 PMLike 0 -
> regain lost enterprise and government contracts
> convert OS and BB10 loyalists
> try to appeal to former pkb users who left due to previous app void
Anyone else would be gravy.05-29-17 04:06 PMLike 0 - First of all, I didn't say that social media is ineffective. I said it's only effective if enough people follow and are interested in what you're selling.
Second of all, I know marketing costs money, but are you telling me that A: they released this phone without any sort of budget for marketing, and/or B: spent ALL of it so soon?
If you can point out the part of my original comment where I said social media wouldn't be effective under any circumstances, please do so.
I'm saying that they're probably withholding marketing money until they get inventory to distributors, i.e. "Give it some time." Canada, which has had the release, is getting marketing now. The U.S. /will/ get it, but probably much more limited because the carriers aren't on board yet. All BlackBerry Mobile can advertise is that the KEYone is available on Amazon and BestBuy, but no carriers. That requires the general public to know that they can use unlocked devices with their carriers, which is /not/ common knowledge in the U.S.05-29-17 04:11 PMLike 0 -
- It was a Catch-22. They weren't going to build Apps for an OS that at most, had a 3% market share. If even that? And they couldn't market it to try to increase awareness without Apps. They were in a vicious circle with 0% chance.05-29-17 04:20 PMLike 0
- We all just need to get used to this poor marketing by Blackberry, it will never change! To this date every single person that looks at my PRIV is melted away by its beauty! They have no idea BlackBerry still exists and that it runs android! They even ask if it just got released. They have no idea its a 2015 made phone05-29-17 05:06 PMLike 0
-
- You didn't say social media was ineffective in general, but commented that BlackBerry Mobile's use of it was essentially ineffective because consumers don't know "BB still exists AND know about BBMobile AND follow them on social media". I pointed out that they probably realized this, thus the review units to tech blogs. Were you saying their use of social media is effective, or not?
I'm saying that they're probably withholding marketing money until they get inventory to distributors, i.e. "Give it some time." Canada, which has had the release, is getting marketing now. The U.S. /will/ get it, but probably much more limited because the carriers aren't on board yet. All BlackBerry Mobile can advertise is that the KEYone is available on Amazon and BestBuy, but no carriers. That requires the general public to know that they can use unlocked devices with their carriers, which is /not/ common knowledge in the U.S.05-29-17 05:36 PMLike 0 - The meet ups only cater to the CrackBerry crowd. Go ask some random person in a store looking to buy a device if they attended a meet up and they'll look at you very puzzled. Don't get me wrong, the meet ups are great, but they cater to a crowd who were already going to buy the device.
Posted via CB10andy957 likes this.05-29-17 05:48 PMLike 1 - I didn't say it was definitively effective or not. I simply don't believe they have the audience necessary in order for social media to be their primary source of promotion. I would argue that those who do follow them are already interested in the K1(and future devices) and aren't the people that BB/TCL needs to reach. For context, I describe social media as Facebook, Twitter, Instagram, and SnapChat. Yes, I know that YouTube is also considered social media, but it's not the same sort of experience, IMO.MikeX74 likes this.05-29-17 06:25 PMLike 1
- I live in Toronto and was walking through the main train station, Union Station this afternoon. The entire length of the wall between tracks had HUGE billboards for the KEYone. In fact I was thinking I should take a pic of that to post here, now I wish I had. As for tv/radio, etc. I'm not sure but at least this is something, and in a spot where people can see it.
Also, the phone is just plain ugly. Looks like the Passport SE and Classic were on some astral collision course, smashed into each other; the Passport losing its bottom and the Classic its top. This is the outcome.05-29-17 06:31 PMLike 0 - Exactly. In a global market inundated with hundreds of similar slabs, the KeyONE is a niche phone and they've made no bones indicating it's not for mass appeal. I'm assuming BlackBerry's and TCL's intentions are, in order:
> regain lost enterprise and government contracts
> convert OS and BB10 loyalists
> try to appeal to former pkb users who left due to previous app void
Anyone else would be gravy.
Posted via CB1005-29-17 07:55 PMLike 0 -
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