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Posted with my trusty Z1005-14-17 01:03 PMLike 4 - Further to my "Slabexit" question at the top of the thread, there seems to be a lot of "I miss BlackBerry" comments out there. True, could all be nostalgia. The proof will be in sales.
Still, I am curious to know how much market research went in to the KEYone? Did they find that there a lot of regular cellphone users who were only lukewarm on vkb's?05-14-17 01:15 PMLike 0 - Further to my "Slabexit" question at the top of the thread, there seems to be a lot of "I miss BlackBerry" comments out there. True, could all be nostalgia. The proof will be in sales.
Still, I am curious to know how much market research went in to the KEYone? Did they find that there a lot of regular cellphone users who were only lukewarm on vkb's?jmr1015 likes this.05-14-17 01:20 PMLike 1 -
10 mill in two years and I think bb mobile would drop bb.05-14-17 02:00 PMLike 0 -
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BTW, when will you have yours?05-14-17 02:10 PMLike 0 - I think TCL/TCT would be happy if they could grow it to a fraction of a percent. Add in BB VKB devices, and then possibly a 2-3% if they market aggressively (and BlackBerry keeps up with security updates, keeps the swipe up on letters which is unique, and build out the platform reliably). I love capacitive PKB with shortcuts, so I'm personally hoping they sell enough to keep cranking out new models.05-14-17 02:11 PMLike 0
- Releasing pkb phones is not enough. The Keyone seems to have hit almost every corner of what we ( those who want) have been wanting,. Seems like the only thing missing are color options with this one. I hope to see a Keytwo in the near future, expanding and capitalizing on new and improved hardware and software.
BTW, when will you have yours?jamesharmeling likes this.05-14-17 02:45 PMLike 1 - To be fair their only Android PKB device was the Priv - and the missteps with that one don't need rehashed here.jamesharmeling likes this.05-14-17 03:12 PMLike 1
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Posted with my trusty Z10jamesharmeling likes this.05-14-17 04:39 PMLike 1 -
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They may have a bit of economy of scale, but I doubt it.05-14-17 05:52 PMLike 0 - Well another problem is the KEYone has a PKB and different screen aspect ratio. So to get devs to cater to that it'll take unit sales. No one is going to customize their app to support say keyboard shortcuts if the phone sells 1 million units to start.05-14-17 10:55 PMLike 0
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It's a chicken and egg problem, and TCL will have to accept losses early on if they want to relaunch the BlackBerry brand as a successful niche brand. Unlike BlackBerry, however, they have a sufficient portfolio to do this.
If the KEYone continues to get good press and sells 1M units in the first year, and if users LIKE the phone, then TCL will have a reason to expect reasonable growth over time. There are still 20-40M legacy (BBOS and BB10) BlackBerry users out there who are up for grabs.
Personally, I doubt that anyone at TCL thought that the KEYone would magically sell 5M or more units. They are pros at estimating mobile device demand. That's why they haven't built stock aggressively. They are likely looking at BlackBerry Mobile as a medium to long term opportunity. They want to establish BlackBerry Mobile as a solid second tier brand in the marketplace. Their competition is companies like Motorola, not Samsung and Apple.
Posted with my trusty Z1005-15-17 07:06 AMLike 0 - 500K total for Merc is short sighted (provided TCL can deliver within 3 month). at least 1 million is my estimate even at current pricing level. BB handset sales for Q4 2016 still got >200K, that got no marketing, no new handsets, no love from head quarter, no buzz for the BBOS and BB10... (yes, it drop down from 900K 2015 to 200K, but that is by purpose... to change to software company as Chen's wish got executed). https://9to5mac.com/2017/02/15/samsu...le-in-q4-2016/ IMHO. Love of BB is still out there... (the key is, Can TCL deliver? without marketing... before the demand went away... no body is going to sit there waiting forever... Let's see how many they can deliver in 3 month).05-15-17 08:03 AMLike 0
- I agree completely with you. My point is that there is nothing wrong with designing and selling a device to capture 0.25% of the Android market. 2.5M devices a year could be a very profitable niche for TCL, and they could still make a BlackBerry slab phone. I am one of the people who value the editing precision of the PKB.
Posted with my trusty Z1005-15-17 08:24 AMLike 0 - Crazy to think 2.5M devices is such a small portion of the Android market. Do you think slab phones are becoming a little boring and some of said market want something different? Not an overnight switch but over the next 2-4 years we could see a change from slab which may make physical keyboards more popular or other innovations that differentiate slabs.
Posted with my trusty Z1005-15-17 08:43 AMLike 0 - Crazy to think 2.5M devices is such a small portion of the Android market. Do you think slab phones are becoming a little boring and some of said market want something different? Not an overnight switch but over the next 2-4 years we could see a change from slab which may make physical keyboards more popular or other innovations that differentiate slabs.05-15-17 09:28 AMLike 0
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My wife is a die hard full touch user and she's wanting to try to K1 simply because it's not another full touch. She may hate it, but the fact is she's tired of the same old devices no matter what logo is on the back.05-15-17 09:38 AMLike 0 - I was stating that I think the standard slab phone will evolve into something different. Quite a bit of my friends are becoming bored of the standard slab device and looking for a change. I'm not saying that change is a PKB device but the slab will not live forever being just a slab with new iterations coming every 6 months.
My wife is a die hard full touch user and she's wanting to try to K1 simply because it's not another full touch. She may hate it, but the fact is she's tired of the same old devices no matter what logo is on the back.05-15-17 09:42 AMLike 0 - I see now. Well, I would love for PKB inputs to evolve into something better. I continue to get many compliments when I carry my Passport, but I can tell that those same people wouldn't be caught dead with a keyboard exposed on their phone by the way they look. They express a good amount of compliments, but they just go "eh" afterwards.05-15-17 09:51 AMLike 0
- They will sell dozens... if their lack of advertisement persists, maybe not even that many... Priv is a better concept but for the ill-designed PKB
Posted via CB1005-15-17 10:21 AMLike 0 -
Posted via CB1005-15-17 10:24 AMLike 0 -
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KEYone: Slabexit?
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