Originally Posted by
Crusader03 Thanks, missed this the first time and must have been buried in a thread. However, Brand reputation has been damaged over quite some time before this latest fiasco and this just adds fuel to the fire. It is naive to believe that consumers, potential consumers, shareholders and stakeholders would not be concerned with a Brand's reputation, performance and perception in the Market place! When BlackBerry is in the news, the natural tendency in perception is they were that phone company, a double edged sword when a company reaches an Iconic state and entrenched itself in Popular Culture! The business transition does not wipe out public perception of what BlackBerry was! If the argument is that BlackBerry is no longer in the phone business yet there are BlackBerry branded phones around the world, the public is not as smart or naive as you might think, share prices and investment strategies will do their due diligence on behalf of investors and the BlackBerry Brand and track performance is tarnished and telltale! Facts matter! But alas, refute away!