06-14-18 02:19 PM
27 12
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  1. Blackberryphosphamide's Avatar
    KEY² commercial link:



    So, during the KEY² launch event we got to see a new advert (advert/commercial, take your pick) for the KEY². The first time I watched it I really liked it. I like the direction they went in with the scripting; as it's been said in the podcast - they're all questions and comments that BlackBerry users are often faced with from non BlackBerry users. Various positive qualities about the KEY² are raised, but at 30 seconds long it feels like it's over so quickly. A couple of the scenes come across as being a bit corny, perhaps that's a difficult thing to avoid in an advert that's basically a series of staged scenarios. I do like the way there is a strong reference to it as "a BlackBerry", it plays on the assertion that it's still a 'type' of device as opposed to just being a brand of smartphone. I really hope they put some money behind getting this advert out there and i'm optimistic that it will drag some ex-BlackBerry users back to trying one out, but I couldn't possibly estimate how many. Did the advert live up to your expectations? Share your thoughts.

    ---={////]--[ Dispensed on my BlackBerry Passport 
    Last edited by Blackberryphosphamide; 06-09-18 at 11:12 AM.
    rolfep, AnimalPak200 and the_boon like this.
    06-09-18 07:13 AM
  2. Qorax's Avatar
    I think that K2 advertorial was nice. And it can be stretched a bit more as well. Prolly it is - and they 'cut' it for impact in that live event. Nonetheless, the Passport infomercials were great (sad that they weren't played too often) and the K2 should follow suit. I like the K2* and would love to see it succeed.

    *including a K2.LITE, which replaces the K1
    06-09-18 07:25 AM
  3. Blackberryphosphamide's Avatar
    A longer version would be good for the advert and trailer section of cinema screenings. If I can find a BlackBerry KEY² car sticker somewhere online i'd be happy to put one in my rear windscreen to give them a helping hand!

    ---={////]--[ Dispensed on my BlackBerry Passport 
    Qorax likes this.
    06-09-18 08:31 AM
  4. europolska00's Avatar
    I think it is a bold and smart commercial. No pun intended. I think it answers the questions most non-BlackBerry fans have that we hear often. Yes, that's a keyboard. Yes, BlackBerry still exists. Yes, it's full Android. It highlights that it is secure and has great battery life. My favourite is the ending lines.

    "I used to love my BlackBerry."
    "I still do."

    Sums up how us fans feel. But piques the curiosity of past fans.
    06-09-18 08:50 AM
  5. Chuck Finley69's Avatar
    It’s 30 seconds because that’s stand commercial measurement. Common lengths are 15/30/45/60 seconds. General thoughts are longer than 30 seconds for most products lose effectiveness. Good commercial as it addresses brand reputation and placement.

    Not sure how much you’ll see if carriers don’t support device though. BBMo/TCL doesn’t have any serious cash to launch any real advertising campaign. About the only prime time BBMo/TCL can afford right now is next game of Stanley Cup.
    06-09-18 09:27 AM
  6. Qorax's Avatar
    But piques the curiosity of past fans.
    Also of no fans.
    06-09-18 09:29 AM
  7. Blackberryphosphamide's Avatar
    Not sure how much you’ll see if carriers don’t support device though.
    And the sales staff who work for them. From what i've read on these forums they can be a hindrance for in-store sales.

    ---={////]--[ Dispensed on my BlackBerry Passport 
    06-09-18 09:53 AM
  8. megafan2000's Avatar
    The KEY2 ad should have been used for the KEYONE.
    06-09-18 10:00 AM
  9. Chuck Finley69's Avatar
    And the sales staff who work for them. From what i've read on these forums they can be a hindrance for in-store sales.

    ---={////]--[ Dispensed on my BlackBerry Passport 
    That’s unfortunately a limit of BBMo not having the cash to pay for sales incentives. Nowadays, people walk in knowing what device they want anyway, iPhone, Android flagship, or whatever’s on sale.
    06-09-18 10:04 AM
  10. tfitzpat03's Avatar
    The KEY2 ad should have been used for the KEYONE.
    Maybe the ad will make people wonder about the Keyone since it is about the Key2. I think it is meant to benefit both versions.
    06-09-18 10:19 AM
  11. AnimalPak200's Avatar
    I've been looking for a link to that version of the ad, but can't seem to find it. The only one that shows up is the 'specs' version that shows a few frames from the 'people' version.

    Anyone have a link?
    06-09-18 10:32 AM
  12. Blackberryphosphamide's Avatar
    I've been looking for a link to that version of the ad, but can't seem to find it. The only one that shows up is the 'specs' version that shows a few frames from the 'people' version.

    Anyone have a link?
    Just added it to the first post.

    ---={////]--[ Dispensed on my BlackBerry Passport 
    AnimalPak200 likes this.
    06-09-18 11:12 AM
  13. megafan2000's Avatar
    I've been looking for a link to that version of the ad, but can't seem to find it. The only one that shows up is the 'specs' version that shows a few frames from the 'people' version.

    Anyone have a link?
    06-09-18 11:31 AM
  14. yohannyphm's Avatar
    I really liked the add. it really shows how we all BlackBerry loyalist feel.
    06-09-18 11:44 AM
  15. johnb_xp's Avatar
    "I used to love my BlackBerry" "I still do" boOM!!
    06-09-18 01:11 PM
  16. snowsquirrel's Avatar
    And the sales staff who work for them. From what i've read on these forums they can be a hindrance for in-store sales.

    ---={////]--[ Dispensed on my BlackBerry Passport 
    The whole cell phone industry is 'spiff' driven. Meaning that some company spiffs a phone, so that if you sell model X you get a bonus commission. It is so obvious when you want into a store, they are selling your their bias, or what is spiffed.

    I thought the Ad was very well done. Way better than what they have done in the pas. However I worry that it reinforces the fact that noboy knows or cares about BB anymore. The week minded may think "I don't want people to ask me why I have something different!". But I am not a marketing specialist, so we'll see.
    06-09-18 01:48 PM
  17. nbaliga's Avatar
    ads are only useful if people get to see them...
    ppeters914 and Qorax like this.
    06-09-18 02:09 PM
  18. anon(10465884)'s Avatar
    ads are only useful if people get to see them...
    Exactly. At the end of the day yeah the ad speaks to us loyalists that's it. Blackberry is done as a smart phone giant. It will never ever appeal again to the masses. But I could care less. It's great to be part of this niche group of die hards that celebrate this brand especially those of us who are Canadian.
    06-09-18 03:39 PM
  19. Blackberryphosphamide's Avatar
    If I could change the advert in one way it would be to include a scene of someone trying one out and saying something along the lines of "wow, i'd forgotten how good these are" or "it just feels so right" - essentially showing the sceptic become a believer and trying to promote the idea of trying it out before you dismiss it as being out dated.

    ---={////]--[ Dispensed on my BlackBerry Passport 
    Qorax and Sigewif like this.
    06-09-18 03:54 PM
  20. HostessCupcake's Avatar
    BlackBerry ads have always been horrific but this was actually pretty good.
    06-09-18 04:42 PM
  21. Bla1ze's Avatar
    BlackBerry ads have always been horrific but this was actually pretty good.
    Because it wasn't produced by 'BlackBerry'..
    kbz1960 likes this.
    06-10-18 11:02 AM
  22. Bla1ze's Avatar
    ads are only useful if people get to see them...
    Exactly what I said on the CB podcast. Great ad.. but it needs to live somewhere other than YouTube.
    06-10-18 11:08 AM
  23. Marcin Dabrowsky's Avatar
    TCL is certainly more apt at making ads. Anyone still remember the awful creepy priv ads? With the lady running from some shadowy figure? Bizarre. The name of the phone itself was creepy too. Brutal.
    06-10-18 03:44 PM
  24. Mits5139's Avatar
    Love the ad and it's so true as well. People look at my phone and can't believe it has a keyboard and secondly also that it's a BlackBerry
    06-10-18 04:58 PM
  25. UrbanGlowCam's Avatar
    I was watching some E3 coverage and noticed Nintendo might have used the same actress for the Super Mario Party commercial as in the KEY2 spot.

    Thoughts on the KEY2 advert?-actress.jpg

    Adi Marwan likes this.
    06-12-18 09:17 PM
27 12

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