Everyday " Is that a blackberry?, what's that?"
- My daily boring job in retail, the only redeeming factor is everyay some one sees my key2 red edition, and their eyes light up. I get all happy talking to them about it. There are those who are fond of the old blackberry days, many don't know the key1/2 exists, and people who aren't familiar with blackberry at all but intrigued of the physcial keyboard on a phone. Internally i bleed a litttle knowing there is a market for these devices yet we are left without one...Kamen Ivanov1 and CukeJr like this.03-20-23 07:05 AMLike 2
- My daily boring job in retail, the only redeeming factor is everyay some one sees my key2 red edition, and their eyes light up. I get all happy talking to them about it. There are those who are fond of the old blackberry days, many don't know the key1/2 exists, and people who aren't familiar with blackberry at all but intrigued of the physcial keyboard on a phone. Internally i bleed a litttle knowing there is a market for these devices yet we are left without one...
Every new PKB phone sold fewer units than the last one. Now some here blamed the lack of marketing, but the reality is once you get under a million units... there isn't much money for marketing. People can look back fondly on the past, but that doesn't mean they really want to go back to those days.03-20-23 07:49 AMLike 0 - Yeah if there was a big enough market... TCL would have kept making them.
Every new PKB phone sold fewer units than the last one. Now some here blamed the lack of marketing, but the reality is once you get under a million units... there isn't much money for marketing. People can look back fondly on the past, but that doesn't mean they really want to go back to those days.03-20-23 08:49 AMLike 0 - So why is there a market for every other thing that you can think of , that's conceivable. Even the most niche of things will sell in the millions, if exposed and made aware03-20-23 08:53 AMLike 0
- You are free to believe that if you want... I really see no indication that a PKB better meets the needs of most users today, or that better marketing could have improved sales enough to matter.... BBOS, BB10, BlackBerry Android or any of the PKB phones sold in the last decade.
There is no global conspiracy against PKB phones... they simply are not the best format for what most users want. As most people want to view things on their phone, much more than they feel a PKB is a improvement over a VKB.03-20-23 11:43 AMLike 0 - 03-20-23 11:49 AMLike 0
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- Nah, otherwise you'd see it offered since that level of sales would be happily supported by multiple OEMs that are struggling03-20-23 01:02 PMLike 0
- I am still using a Key2 and my co-workers know I have a phone with a keyboard. None of them find it strange.
IMOO since the Key2 can be used to watch videos I don't think they keyboard being there is the reason why PKBs fell off
- Honestly blackberry became lame an uncool so their phone popularity dwindled.
- People don't text as much anymore so the need for keyboards decreased.
- The Key2 the last good Blackberry didn't come with a trackpad/track key so it's keyboard functionality is less then the phone that came before them.
- The operating systems android and OS along with the browsers on them aren't optimized for keyboard or track pad use.
- They market is dominated by android and apple and their products shape the market and consumer behavior and interaction with their devices. the same thing has been happening with chrome.
I don't understand the negativity towards PKBs as a failed concept when it's obvious that market dominance and market effects removes customers from the market that are positive or neutral to PKBs, those who would buy under different circumstances.
WHY would I use a PKB when the operating system wasn't designed for it!mikael11 likes this.03-20-23 07:24 PMLike 1 - People still text around me all the time.
People like to watch their media on bigger screens and the screen on the KeyOne and 2 is just not that big. They see the keyboard taking up permanent real estate that could be more screen.
Plenty of keyboard phones were still around long after the touchscreen took over. People made their choice. No one forced anyone to a specific format. Phone makers want to make money, and there was none to be made from pkb phones after a certain point.
Sent from my SM-G781U using TapatalkDunt Dunt Dunt likes this.03-20-23 09:45 PMLike 1 - I am still using a Key2 and my co-workers know I have a phone with a keyboard. None of them find it strange.
IMOO since the Key2 can be used to watch videos I don't think they keyboard being there is the reason why PKBs fell off
- Honestly blackberry became lame an uncool so their phone popularity dwindled.
- People don't text as much anymore so the need for keyboards decreased.
- The Key2 the last good Blackberry didn't come with a trackpad/track key so it's keyboard functionality is less then the phone that came before them.
- The operating systems android and OS along with the browsers on them aren't optimized for keyboard or track pad use.
- They market is dominated by android and apple and their products shape the market and consumer behavior and interaction with their devices. the same thing has been happening with chrome.
I don't understand the negativity towards PKBs as a failed concept when it's obvious that market dominance and market effects removes customers from the market that are positive or neutral to PKBs, those who would buy under different circumstances.
WHY would I use a PKB when the operating system wasn't designed for it!03-20-23 11:14 PMLike 0 -
- Ultimately, marketing attempts to influence consumer demand but in the end, no amount of marketing can sell a product a consumer doesn't want nor can it truly push, successfully, the physical attributes rejected by consumers.03-21-23 06:35 AMLike 0
- Agree, but there are also nuances. For example, when marketing/influence convince someone that they want something, something they'd not otherwise have wanted if they weren't marketed/influenced to, then is that them wanting it or is that just successful marketing/influencing to push/sell a product. I don't think it's wise to under estimate marketing/influencing /propaganda ability to shape opinions as to what is desired, wanted, accepted, rejected, etc., even for physical attributes. Successful influencing/propaganda is all around us everywhere, and not just for products.03-21-23 06:44 AMLike 0
- Agree, but there are also nuances. For example, when marketing/influence convince someone that they want something, something they'd not otherwise have wanted if they weren't marketed/influenced to, then is that them wanting it or is that just successful marketing/influencing to push/sell a product. I don't think it's wise to under estimate marketing/influencing /propaganda ability to shape opinions as to what is desired, wanted, accepted, rejected, etc., even for physical attributes. Successful influencing/propaganda is all around us everywhere, and not just for products.
Propaganda is something else...03-21-23 07:18 AMLike 0 - Err...no they won't. You must have an unusual idea of what a market for a phone factor is. Hint, it's not 4 digits (Unihertz), 5 digits, 6 or 7 (TCL and BlackBerry). It's 8. Don't compare a phone to crap items in a dollar store.03-21-23 07:58 AMLike 0
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But they also fail to understand how much marketing really costs companies...03-21-23 08:28 AMLike 0 - Only works up to a point.... in the end if the product doesn't delivery value, then no amount of marketing can get someone to buy that product a second or third time. I know many here liked to call Apple users sheep because they bought an iPhone purely based on marketing or even peer pressure. But that wouldn't account for Apple's sucess for years and years. Even Apple has had a few failed products that no amount of marketing could save....
Propaganda is something else...
Any we have more options to get a man into space world wide than we have phone OS options. This isn't natural, there has been a whittling down of options in the electronic space for years. there's no reason why all corners of the tech space should resemble the utility space.03-22-23 04:48 PMLike 0 - You are not seeing the full picture. When market dominance gets large enough it will influence consumer choices in way that goes beyond marketing. Look at google search, even if another search engine might be better at doing one thing ( image search) this won't cause people to stop using google for image search. You could say this is laziness but most people online aren't superusers who would be prone to using more than one search engine.
Any we have more options to get a man into space world wide than we have phone OS options. This isn't natural, there has been a whittling down of options in the electronic space for years. there's no reason why all corners of the tech space should resemble the utility space.
As far as physical keyboards are concerned, they simply do not add value to what most people do with modern smartphones. Quite the opposite, they detract.Dunt Dunt Dunt and Laura Knotek like this.03-22-23 08:16 PMLike 2 -
In developed markets, PKB phone sales dropped 50% a year every year starting in 2012. That means each year, half of the people who knew all of the benefits of a PKB phone still chose to buy an all-touch phone. If you can't get exiting users to buy new PKB phones, when they already understand all of the benefits of a PKB phone, can you really blame a lack of marketing, or a lack of understanding of what PKB phones offer? No. At some point, you have to accept that people abandoned PKB phones because other attributes met their priorities better - mostly bigger screens, better cameras, faster processors, and more storage.
The number of users who prioritized PKBs over all else continued to shrink every year, until that market simply wasn't profitable to support. At this point, even Unihertz is not really profitable, and they've got about as low of overhead as is possible.
Just because someone is nostalgic for a product doesn't mean they'll actually spend their own money on it. BB fans have seen that play out for more than a decade.03-23-23 12:58 AMLike 4 -
It's amazing how much sales they got from developing world after some of the writing was already on the wall. Sure thats been mentioned before all over the place. However, that graph shows it nicely. Would be nice to also see a complementary graph along same timelines and with same annotations, showing maybe something like average price/cost/porfit per unit sold.Last edited by spARTacus; 03-23-23 at 05:26 AM.
03-23-23 04:21 AMLike 0 - Once it fully emerged, there was no changing/stopping the want and hype for all touch, apps, mobile social media, etc. BlackBerry themselves benefited from something similar when earlier "everyone wanted a BlackBerry". It's amazing how short lived BlackBerry actually was. Not even 10 years, maybe?
Last edited by spARTacus; 03-23-23 at 05:23 AM.
03-23-23 05:13 AMLike 0
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Everyday " Is that a blackberry?, what's that?"
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