$649-699 $599-649 might actually be a reasonable ask this time round for the specs. Consider the Moto Z:
https://www.amazon.com/Moto-Lunar-Gr...UvbUpU12602613.
Modules thingy aside, same SD820, 4GB RAM
and 64GB and the camera might actually be better on the DTEK60. Plus they have some breathing room since Nexus (now Pixel) is moving upmarket. Only thing missing is 32GB of storage, but it has a headphone jack.
However, here's the big BUT in capital letters: from a market share penetration standpoint, they actually need to price this aggressively between the Chinese brands and HTC/Motorola/LG. $499-549 would make it a splash. Whether this forum like it or not, the brand BlackBerry still leaves a sour taste in some people's mouths.
And to those who keep comparing the OEM TCL 950: It's irrelevant this time. Unlike the DTEK50, its TCL/Alcatel counterpart isn't sold in the same market. It's not like the DTEK50 is sitting right next to the Idol 4 on the shelf and looks exactly the same. At this point there is no indication that Idol 4 Pro, the other often compared counterpart, even runs Android or will be sold in the same markets.