It took me about 20 minutes getting my OS prepped, I knew all the apps I wanted and how I wanted to arrange/organize my phone. In total about an hour. I've gone through 5 OS installs that's been the bulk of my time spend setting it up.
I don't think meant just contacts and stuff. I think he meant ringtones, wallpaper, notifications and all the fun stuff too! It took me hours to and I was coming from a bb. I found a bunch of great sounds and pics to use. Now my 8900 is almost perfect, I just need a good today theme.
I've had a very hard time because of problems with my email and some trouble getting the wifi setup. So it took me much longer then I thought it would. Now that it's functional I love the phone.