They just recently downgraded their pricing. They may or may not price match it if you complain but they will give you some free stuff from elsewhere e.g extra minutes or data some other feature...just be prepared to politely argue.
They should have given you a 50 dollar rebate coupon. Same thing happened to me when I got my torch. It was 199.99 for new customers and they charged me 249 + 35 admin fee but gave me 50 bux back.
I also noticed the no term price when the bold launched was 549.99 and now its 599.99.
I would still call customer service and they should give you atleast 50 back. My cousin is picking one up from best buy for 99.99.
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