Originally Posted by
01itr Not fun for RIM though. They need some media coverage and hype up before the release date. Or else the day of there are going to be floods of news tabloids about how RIMs new phones are a big fail, which will then turn off some other consumers who are waiting to see the initial response of the phones, which will then spur more negative media, etc etc.
RIM should have commercials on TV no later than this week. At least, that's what I would do.
a Coup by a major Carrier would bring extensive media coverage, with 3 Carriers and all the major retailers having access to these devices for launch day you wont see lines ups, you wont see sell outs, maybe 1 or 2, but the Stores who are in "BlackBerry country" already know they are because of PlayBook numbers, those who sold out of PlayBooks WILL bring in the extra inventory of these devices.
The Carriers will need to put out extensive advertising yes, but even that wont stop the media from calling it a fail, if you look at the posters here, many are educated and yet if the device doesn't run QNX it is a fail, if RIM doesn't have a giant app library it is a fail, if it doesn't have FFC it is a fail, the Media will continue to be down on RIM this year. it will be IT departments, and Businesses who buy these devices and stop their flirting with other brands, that will show confidence, it will be the global sales numbers that will show relevancy and hopefully foster App developers to build apps.
Media Buzz is NOT something RIM can count on, they are not the sweet heart.