"�The Apple iPhone is the most popular brand of smartphone, but BlackBerry handsets are a favourite choice among younger consumers;�
�Apple�s iPhone is the most popular brand of smartphone, with a 32% share among adults. This is the brand of choice among ABC1s (37%) and is even higher among ABs alone (44%). But BlackBerry handsets have also taken a significant share of the market (24%) and are particularly popular among younger adults and teens (37% each). Female teens, in particular, appear to have a preference for BlackBerry handsets (44%). Anecdotal evidence suggests that this preference is driven by the BlackBerry messenger service (BBM) which offers a free alternative to texting (SMS). Users like the ease-of-use of the Blackberry keypad.�