Bell vs. Rogers on AT&T

Hello, quick question. Most people buying unlocked from CA to use on AT&T are buying Rogers, eventhough Bell is unbranded. Is there any benefit of Rogers over Bell? Will everything work from a Bell unit on AT&T (aside from the VVM complication which I understand will work, just needs some type of hack)? I'd rather have an unbranded device, but don't want to risk a device not working 100% just for branding issue. Thanks,

It's the exact same phone with exception of the carrier branding.

no difference apart from the branding. they both ship with identical software as well

I might be inclined to pay a bit more for the TELUS version. It's also unbranded, but it doesn't have any of the bloatware pre-installed, which is nice.

True but you can save $30 and just hide the icons.