1. Nguyen1's Avatar
    I'm just wondering why BlackBerry decided to go with a BIS-free BB10. Was it due to OS incompatibility between OS7 and BB10? Over-confidence in bb10 devices as new source of income? Outdated revenue model, given the rise of Apple and Android? Something else more fundamental?

    Had BB10 devices required BIS for full functionality, where would BlackBerry be right now?

    The Guide is definitive. Reality is frequently inaccurate.
    02-20-17 07:58 PM
  2. Bla1ze's Avatar
    Had BB10 devices required BIS for full functionality, where would BlackBerry be right now?
    In even worse shape as they would still be using outdated protocols that no longer fitted today's smartphone use cases. Arguably, the limitations of BIS held them back for years and technically BIS is still there in some capacity, just not the extent it once was. They still use less aggressive compression, some stuff still filters through the BB network etc. But BIS outgrew it's own efficiency to a point where it became a hindrance on the end user scenarios. One could say it's still affecting usage. Ever upload a pic to BBM in a group? You can hardly view it because it gets compressed so much. That's the remnants of BIS is action.

    Remember when you couldn't even download large files through the BB browser? BIS was to blame. Overcompressed images? BIS was to blame. For those on limited data plans and such, BIS was a great thing but the more developed world demanded more and not being able to download that MP3 file simply because it was too large for the BlackBerry browser for example, was no longer going to play out. People with unlimited data plans, 4G LTE, etc. want what they want when they want it.
    02-20-17 08:01 PM
  3. Emaderton3's Avatar
    Not to mention the carriers hated it as time went by.

    Posted via CB10
    02-20-17 08:36 PM
  4. Nguyen1's Avatar
    So basically, outdated technology.

    Too bad, it was a risk by BlackBerry to forego a known source of income for an unknown. Backfired. That's business, I guess.

    On the other hand, why couldn't an updated version of BIS have worked? Isn't it sort of analogous to all these unlimited data plans popping up? IE., pay us extra and we'll give you extra data, or in BlackBerry's case, integrated HUB and unlimited data or so.

    I'm just saying there could have been a better way to monetize an Internet service that was sufficiently updated for modern demands.

    Well, all academic anyway...

    The Guide is definitive. Reality is frequently inaccurate.
    02-20-17 11:36 PM
  5. ZeroBarrier's Avatar
    So basically, outdated technology.

    Too bad, it was a risk by BlackBerry to forego a known source of income for an unknown. Backfired. That's business, I guess.

    On the other hand, why couldn't an updated version of BIS have worked? Isn't it sort of analogous to all these unlimited data plans popping up? IE., pay us extra and we'll give you extra data, or in BlackBerry's case, integrated HUB and unlimited data or so.

    I'm just saying there could have been a better way to monetize an Internet service that was sufficiently updated for modern demands.

    Well, all academic anyway...

    The Guide is definitive. Reality is frequently inaccurate.
    You don't seem to understand what BIS was and why it would have never worked or even been popular in today's mobile landscape.

    #1 BIS was designed during a time where mobile Internet was as slow as molasses. By compressing the data through the Blackberry NOC you could cut down the time it too to download files; but not anymore. Now it would only make downloading files longer because the data would have to be routed through the Blackberry NOC instead of going directly to your device. 4G LTE has made compressing the data obsolete.

    #2 BIS was popular with people that did not have unlimited data plans during a time when data buckets were very tiny. By compressing data through the Blackberry NOC those people that did not have unlimited data well over a decade ago could get by reasonably well with those small data buckets. Now most carriers offer at least 5GB of data as a minimum and unlimited data is making a comeback to all 4 major US carriers.

    You say that Blackberry took a risk to forego BIS? No, they had to let BIS go. It was a duck dead in the water; there was no use in hunting it.

    You ask why couldn't Blackberry make an updated BIS? Because Blackberry isn't an ISP, they are not the ones providing the data; the carrier is. And there is absolutely no need for Blackberry to design something that is neither wanted anymore, nor needed anymore.



    Posted via CB10
    02-21-17 03:12 AM
  6. Malazm's Avatar
    Not to mention the carriers hated it as time went by.

    Posted via CB10
    Spot on!

    Posted via CB10
    02-21-17 04:15 AM

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