Originally Posted by
cjcampbell As has been said many times, adds that create an interest would make people want to try them. When they find out they can't, well that just solidifies their negative attitude and in a months time (don't really know when) when the phones are available, they have moved on and don't care any more. They have been seeding and that is the smartest way at the moment. Also, this is not a one time event. They don't need everyone on board day one. This is a long term race. H_O_Boomaye brought up movies... well they are around for anywhere from a week to 4 weeks, depending on sales. That's it... to draw a comparison is not logical. I've said it before, RIM is all over the news. I hear almost everyday on the morning and evening news about RIM stock what it's doing. Bloggers are all changing their tune and writing about how great the new OS really is. Celebrities are trying it and tweeting about how impressed they are. Carrier web pages are all (here in Canada) having banners stating "BB10 coming soon". There are hints of the new coming of RIM all over the place. It may not be in your face, but when they do release the campaign in full force, the underlying groundwork has already been laid. It's almost subliminal at this point.... believe it or not, people have been hearing about this for quite some time. Soon the fingers will be snapped, and the masses will "wake up" and realize what's going on.