[LuxuryTouringZone]

Blackberry's response is the silver passport and Venice. Obviously the silver passport isn't "revolutionary", but it's something and the Venice sounds like it's going to be a powerhouse, so I think those two would be Blackberry's response IMO.

[skibnik]

Don't forget there is the new Hypervisor and Blackberry Experience Suites in the pipeline, not to mention the Slider and all the Android rumours surrounding it.

[jallister]

You are wrong, ios9 and W10 are the response to BB10.3.2 , I invite you or everybody to Check and study these os, they have much of our loved OS10.3.2.xxxx

Why would Apple, Google and Microsoft waste time responding to anything Blackberry is doing with it's 0.2% marketshare? Seeing that iOS, Android, and Windows Phone accounts for 99.8% of the worldwide smartphone market, that statement is absurd.

[deeeemon666]

*They're

Via CB10 Runnin PassportSQW100-1/10.3.2.2339

Their!

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[Ed YANG]

I am looking forward for the "perfect 10" with BB's OS10.10, which provides the best mobile experience for users.

[Pcmx]

Their response will be to drop BB10 and adopt Android M. It will be called BBM.. oh wait

[onlybuggin]

What came first? Bb10


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[mpinco]

..........Apple's market share has been increasing since the introduction of the iPhone 6 and iPhone 6 Plus. .......

Mmmmmm ....... no. Agree that you also need to look at YoY but ignoring quarterly's would miss vendor product line changes and overall health.

From Communities Dominate Brands ( communities-dominate dot blogs dot com )

"......So Apple came in with 47.5 million units of iPhone sales in Q2 (calendar quarter ie Apr-Jun) which is down 22% from Q1 when it was 61.1 million. This gives Apple a current market share of 13.4% down from 17.9%. As always - ALWAYS - you CANNOT do Apple analysis quarter-on-quarter, you could not do that on the great Christmas quarter and you can't do it now in the bad summer quarters either. Apple can only be measured for its annual performance and its again - as I've been saying - on track to lose (modestly) market share (again) this year. And the biggest determinant to how much that fall will be, is the new phone models we will see in September. Apple is safely the second largest smartphone maker and is in no way challenging Samsung for number 1 position, what was true in 2014, and is true in 2015, and will be true in 2016, regardless of the silliness coming from some analysts from time to time. If you do want to do current analysis of Apple you have to use a statistical tool called 12 month moving average - but then you'd also need to do that for all the rivals and the industry, so yeah, I'm not gonna bother doing that every quarter. That is done automatically once per year when full annual numbers come in , and the truth is, Apple is bleeding market share annually, has been for years, and the rest of the hysteria about iPhone 6 Plus massive jump was just noise. Stay on the real numbers, you won't be misled by the hype........"

As for toys, majority of iPhone/Android users use 5 apps. Phone, text, pics, email and games. Of the "Work/Life" categories Life is for entertainment. That is fine, but in reality that is a small app world. Lots of profits, but small application space. Which is why Apple/Google are moving into helping you spend your credit card balance, "optimizing" your debt.

The growth in smartphones is at the low end. Again, most use 5 apps.

Now Work is another landscape with different requirements.

[jallister]

Mmmmmm ....... no. Agree that you also need to look at YoY but ignoring quarterly's would miss vendor product line changes and overall health.

From Communities Dominate Brands ( communities-dominate dot blogs dot com )

"......So Apple came in with 47.5 million units of iPhone sales in Q2 (calendar quarter ie Apr-Jun) which is down 22% from Q1 when it was 61.1 million. This gives Apple a current market share of 13.4% down from 17.9%. As always - ALWAYS - you CANNOT do Apple analysis quarter-on-quarter, you could not do that on the great Christmas quarter and you can't do it now in the bad summer quarters either. Apple can only be measured for its annual performance and its again - as I've been saying - on track to lose (modestly) market share (again) this year. And the biggest determinant to how much that fall will be, is the new phone models we will see in September. Apple is safely the second largest smartphone maker and is in no way challenging Samsung for number 1 position, what was true in 2014, and is true in 2015, and will be true in 2016, regardless of the silliness coming from some analysts from time to time. If you do want to do current analysis of Apple you have to use a statistical tool called 12 month moving average - but then you'd also need to do that for all the rivals and the industry, so yeah, I'm not gonna bother doing that every quarter. That is done automatically once per year when full annual numbers come in , and the truth is, Apple is bleeding market share annually, has been for years, and the rest of the hysteria about iPhone 6 Plus massive jump was just noise. Stay on the real numbers, you won't be misled by the hype........"

As for toys, majority of iPhone/Android users use 5 apps. Phone, text, pics, email and games. Of the "Work/Life" categories Life is for entertainment. That is fine, but in reality that is a small app world. Lots of profits, but small application space. Which is why Apple/Google are moving into helping you spend your credit card balance, "optimizing" your debt.

The growth in smartphones is at the low end. Again, most use 5 apps.

Now Work is another landscape with different requirements.

With increasing sales, 93% profit share, and record breaking quarter after quarter, it really doesn't matter if Apple continues to bleed marketshare. Apple is doing great, and has secured its place as second largest smartphone vendor. The same cannot be said for Blackberry.

As for the toy comment, unless you have any hard numbers from a valid source, your claims that iPhone/Android users only use five app is invalid. Don't really understand the point to anything else you said after that, and how and somehow equals iPhone and Android devices being classified as toys. Weather people use five app or not doesn't mean the device is a toy. Especially since those so call "toys" out number the so called "work" devices in many work spaces.

I disagree that growth in the smartphone only exist in the low end, as emerging markets like China continue to grow their middle class, and have more disposable income, they're not going to be buying low end devices (as proven with Apple's huge growth in China). But that is a discussion for another time.

[HonnyBrown]

As BB has shown time and time again that they simply cannot compete in sales with Apple or Android and WP8 as well... why should they try to respond... when you are reduced to a niche market devices them you options for development is minimal... if you cannot compete you retreat.. which is what BB has done in the consumer market... and are morphing to a software service business in Enterprise.... so if you expect BB to compete in the expensive and high stakes OS game.... I have a great piece of swamp land to sell in Florida....

That's a shame because BlackBerry has the best device and OS on the market. The newer phones from Apple, Windows and Droid will now do everything that BB10 does, just less secure.

I Bring My Own Device to work, so it has to be encrypted. When I plug my Z10 into my computer with BBLink, I have to put my phone's password in. Not so for Apple. Maybe the next iOS.

[keithhackneysmullet]

-LG just became the third largest smartphone vendor last quarter displacing Microsoft and pushing Blackberry into the #5 position.

BlackBerry isn't in the top 5 for sales or marketshare



Posted via CB10

[mpinco]

With increasing sales, 93% profit share, and record breaking quarter after quarter, it really doesn't matter if Apple continues to bleed marketshare. Apple is doing great, and has secured its place as second largest smartphone vendor. The same cannot be said for Blackberry.

As for the toy comment, unless you have any hard numbers from a valid source, your claims that iPhone/Android users only use five app is invalid. Don't really understand the point to anything else you said after that, and how and somehow equals iPhone and Android devices being classified as toys. Weather people use five app or not doesn't mean the device is a toy. Especially since those so call "toys" out number the so called "work" devices in many work spaces.

I disagree that growth in the smartphone only exist in the low end, as emerging markets like China continue to grow their middle class, and have more disposable income, they're not going to be buying low end devices (as proven with Apple's huge growth in China). But that is a discussion for another time.

Most smartphone users don't download apps

".......Another reason for lack of downloads is that smartphone owners tend to spend 42% of their usage time on their favorite app and 17% of their time on their second-ranked app, meaning they get most of the function they need from their top apps, Lella said.

Meanwhile, Quartz speculates that many users don't download apps because of how difficult it can be to find apps worth adding........"

Here we see most (60%) use 2 apps. The curve falls off really quick from that point. ComScore MobiLens shared this finding in a report mentioning that about 66% of smartphone users don’t download any apps each month. It's a joke to say having thousands of apps differentiate a phone. A better characterization would be carriers, who control access to the market.

How is China doing these days? LOL They WERE the growth market but have imploded.

But with most needing a few apps you will have low end providers entering the market with targeted products. Apple will move upscale as the slow loss of market share begins to be an issue as the overall market is saturated. As noted by NYU, Apple is positioning itself as a fashion statement, wrapped in sex appeal. I wouldn't be surprised to see Android break 90%. But the margins of the bazillion vendors of Androids will be thin.

The consumer/2-5 app phone is not the market to play in. Which is why Blackberry is moving to "Work" will still supporting "Life". Wouldn't be surprised to see them virtualize the 2 market segments for security goals. Similar to vmware host multiple OSes, to include both Apple and Android. Can't be done? LOL. Ask vmware.

[jallister]

BlackBerry isn't in the top 5 for sales or marketshare



Posted via CB10

I stand corrected, you are correct.

[Bishkin]

That's a shame because BlackBerry has the best device and OS on the market. The newer phones from Apple, Windows and Droid will now do everything that BB10 does, just less secure.

Blackberry security is all hype and overrated in the present day. Having an android runtime does not make them more secured over others.

[Bishkin]

Don't forget there is the new Hypervisor and Blackberry Experience Suites in the pipeline, not to mention the Slider and all the Android rumours surrounding it.

Hypervisor is just marketing hype and nonsense. Why would any Android users use it on stagnant hardware, when native Android phones get cheaper and hardware better all the time. Why would an Apple user not use an iPhone for iOS for that Apple experience. For Hypervisor to happen, the market have to be devoid of Android and iPhones and that is very very remote.

[mpinco]

Hypervisor is just marketing hype and nonsense. Why would any Android users use it on stagnant hardware, when native Android phones get cheaper and hardware better all the time. Why would an Apple user not use an iPhone for iOS for that Apple experience. For Hypervisor to happen, the market have to be devoid of Android and iPhones and that is very very remote.

You clearly don't understand virtualization and the benefits / OS isolation of same. Take the latest security issues for the automotive segment. Hackers taking over control. If the auto industry had virtualized / isolated the entertainment/media systems from the vehicle control systems they wouldn't be staring recalling millions of vehicles that will still have the vulnerability.

Now take that to the Work / Life model. Why not run BB as one VM and iPhone/Android as the other? The underlying hypervisor and BB10 provides the security (which iOS/Android don't) for Work while the Life VM can be dedicated to entertainment/games/toys. While insecure in itself, who cares. Let Apple and Google pursue their patent strategy of slurping your life for product they sell to others.

BTW - this does require the underlying HW to support the hypervisor, for performance. So it is a HW + SW solution but that is not a hurdle, just a feature decision.

[Bishkin]

Now take that to the Work / Life model. Why not run BB as one VM and iPhone/Android as the other? The underlying hypervisor and BB10 provides the security (which iOS/Android don't) for Work while the Life VM can be dedicated to entertainment/games/toys. While insecure in itself, who cares. Let Apple and Google pursue their patent strategy of slurping your life for product they sell to others.

BTW - this does require the underlying HW to support the hypervisor, for performance. So it is a HW + SW solution but that is not a hurdle, just a feature decision.

Of the millions of handsets shipped every month, the bulk of these went to consumers. For consumers, any Android or iPhone security is no different from Blackberry, they are smart enough to know at least that. Why then would anyone want to complicate their devices and lifestyle running all these layers and fancy stuff that served no purpose just to satisfy a security hype and that they have a better mousetrap. No reason to pay more for devices with redundant features.

[Killjoyhere]

Why should anyone who use a phone care or study the OSes. Just as hundreds of millions of phone users don't know, don't care what Blackberry is. Most of them probably think that Blackberry is a kind of milk shake or sundae.

Apple's business model

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