Originally Posted by
quizm This post is at the core of BlackBerry 's problem in the market. I think security sounds wonderful. But BlackBerry has not been able to either identify it or price it, particularly the latter. Governments will pay for security standards, but is BlackBerry getting this premium? Some businesses like banks may also pay, but how much? Individuals don't understand much about it but appear not to want to pay for anything. BlackBerry 's earnings statement indicated an average selling price of 220 USD per unit. Go figure. Apple makes that much and more on each unit!! Unless BlackBerry can communicate it's security advantage to all, and price it right, it's strategy is doomed. Bring on the Priv, but better to define the BlackBerry advantage.
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