Originally Posted by
deltact Heins was more into killing BlackBerry, given the lucrative terms of his severance package. It seems that Chen understands that the greatest growth is software on other platforms, so he has chosen to concentrate his resources there. As much as I am a BlackBerry fanboy, it is unrealistic to think that BlackBerry can rapidly increase their hardware market share by an order of magnitude in a short time, given the horrible bias by the media over the last few years. I do believe they can over a longer time frame, but the joys of a publicly traded company is that you are beholden to the quarterly report.
When BBM first went cross platform, it retained the BB10 look and feel, perhaps as a means of driving BB10 hardware sales. Now BBM for iPhone is being redone to match the iOS UI; don't remember if the Android version is following Material Design.
I also want them not to forget their core user base because I also consider myself to be part of this group, as a prosumer now and enterprise shortly. The Passport and Classic leaves me confident that the hardware division has not forgotten, but I'm not so sure about the software division.
Posted via CB10 on Passport.