1. mnc76's Avatar

    The strategic alternative announcement was corporate suicide for BlackBerry

    It appears it's not just consumers holding off on BB10 due to that damn announcement, it's also corporate customers!

    Was there no way they could have avoided making the announcement!?!? It's absolutely insane how much damage it has added to their position!

    As Chris Umiatowski mentioned: it is irrelevant whether these companies actually have anything to worry about or not. Perception is reality. Also as Chris said, they really really need a strong partner to bring some stability and confidence back!

    And the thing that makes it so much harder to deal with is that this came from BlackBerry themselves. There is no one else to blame here

    From the article:

    Corporate customers such as Morgan Stanley (MS) are holding off on upgrading to the new platform, concerned that the company won't be around to support the devices, people familiar with the matter said last month.

    "Why would you commit to a platform that you don't know is going to be around??", he said [Kris Thompson, analyst with National Bank Financial, Toronto]. The actual announcement of the strategic review is what is going to torpedo this company."

    Posted via CB10
    Last edited by mnc76; 09-19-13 at 04:10 PM.
    milo53 likes this.
    09-19-13 03:47 PM
  2. raino's Avatar
    09-19-13 04:25 PM
  3. mnc76's Avatar
    That is the main point I wanted to get out, but the article contains other info as well (it's not solely about the Morgan Stanley issue).

    Posted via CB10
    09-19-13 06:02 PM

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