How YOU (Community) can save BlackBerry 10
Hello CrackBerry Community,
Finally i have found the time to write this thread and i just hope the community is going to understand what i want to say and act all together. I'm not a superhero and alone i can't do anything.
Before we start, please let me introduce myself. Maybe you think i'm a crazy dreamer that live in a world that is not sustainable.
I have use all operating system from iOS to MeeGo.
I collaborated with Nokia with the launch of MeeGo and Nokia N9 before the traitor "Elop" kill everything. And i have also collaborated with HP and contributed to the webOS world. I have signed a NDA with them in the past.
This for saying i'm not the first ***** that come here and saying i have the solution for everything.
Why we can still save BlackBerry 10? BlackBerry hasn't already decided to kill?
No.
BlackBerry 10 is in maintenance mode. But isn't dead.
How i can say that? Probably you are going to ask. I have talked with the "Big" of BlackBerry and i can't say who they are. But believe me please.
Unlike Nokia or HP and their board of idiots. BlackBerry don't want kill BlackBerry 10. They are simple to working a solution to make the handset business sustainable.
If you are a BlackBerry 10 user you know the lack of applications has penalized our favorite OS.
When John Chen introduce to the world the first BlackBerry smartphone with Android, everyone here has think he doesn't know how to using is BlackBerry Priv, because he swipe like BB10.
But everyone here has asking why he do that? Maybe because BlackBerry 10 is more intuitive? More user friendly? No. Simple you and the "web" has already decided to condemn him.
You here because you think he is the responsible for the BlackBerry 10 death.
You really think John is the responsible? How you can forgot how the old management lost all the opportunity of BlackBerry? Producing smartphone with an OS that living in the history? The Playbook FAIL? BBM limited only to BlackBerry system?
Or you think Heins is better than him because has a vision. Yes maybe he has a vision, but he has completely burned an incredible quantity of money. And what is worse? That has burned in a bad way.
But back on the "Heins Era". The era of happiness or for be realistic the era of false happiness. But things went well. The developers come here, BlackBerry working to solve the gap of years with competitors and about that please a big APPLAUSE to all BlackBerry 10 Team. They has do an incredible work, they has recovered the gap in functionality in an incredible fast way before Microsoft with Windows Phone.
Still today Microsoft has a gap with competitor that they has going to solved with another reboot called "Windows 10 Mobile".
So everything went well. But what's happened? The storm coming here.
BlackBerry Reports Second Quarter Fiscal 2014 Results | CrackBerry.com
Yes the things is went well for us but not for earnings.
How is possible? How everyone has completely ignored this? Is really simple.
The key is the CONFIDENCE. Developers come here because have confidence BlackBerry 10 can improve their market share and see an incredible opportunity. Users has confidence because see new apps in the BlackBerry World and see how BlackBerry is committed to BB10.
Is a circle and is circle under the Heins era is working.
What is happened under John Chen? John has been forced to do some cuts for make BlackBerry sustainable and some of this cuts is stop to paying the developers for porting their apps. Yes correctly. All the apps that you has seen in BlackBerry World has come here because under "Heins Era" BlackBerry paying the developers for porting their apps. Native, webworks or what you want.
All the italian apps like RAI, Coming Soon etc. After the "Heins Era" hasn't received anymore update.
Is a sustainable model? No. Also Nokia has did this under the Windows Phone era. I remember when Viber come to Windows Phone 7. Everyone is happy. But after one year everyone is angry. Why? Viber has updated the app only one time in a year. So full of bugs the users become angry.
Nokia did this has only lose the money, because Viber hasn't never updated the app for improve. They has only ported to Windows Phone.
And this is the same with the "Heins Era".
So it's true the things went well under Heins, but went well in a bad way. Because you can't spend money in this way.
Now back at today. You think BlackBerry has failed because haven't advertising BlackBerry 10. Or more simple what here we call the marketing.
How John can do the marketing? On the consumers side? Yes the advertising for example for the BlackBerry Z30 and when the customer buy this devices and see the lack of the applications he simple is sending back.
You can't do advertising in the consumers side for this motivation. BlackBerry doing the advertising for BlackBerry 10 but only for professional reality or where you need a secure OS like BB10.
The truth is BlackBerry has come later to the party and this isn't a fault of John. This is a fault of Lazaridis and Balsillie that has completely lost the reality. Because the success of the past years.
If you don't remember what they has said to iPhone please search on Google.
I'm a fanboy of John Chen? No. John has probably made some mistake but i can't blame him for the errors of the past management.
BlackBerry 10 is true is the best Operating System but it's too late for joining in the challenge of the consumers side. So forget BlackBerry can compete with iPhone or Samsung in the consumers side.
Now back at us what we can doing for make Blackberry 10 still alive?
First don't forget, BlackBerry 10 is the only OS that is secured for the government. Except for a miracle, the BlackBerry Priv can't be secure like BB10.
So government and the reality where is needed a secure OS has no choice than BB10.
Not every users has needed to have the same quantity of apps like App Store or Play Store. Not every users want to join to Android or iOS and want a different operating system. Not every users lose the time to playing the game, but need a robust and productive OS.
For this reality that is an "�lite" here come BlackBerry 10.
The challenge is make sustainable BlackBerry 10 for this �lite. BlackBerry has not yet managed to get the most out of this elite.
What is our part in this strategy?
First.
Restart the cycle.
Opening everyday a thread about BlackBerry 10 is dead is not going to restoring the confidence. You can't blame NemOry for example if you everyday say BlackBerry 10 is dead.
Instead of complain, just saying to developers that you are here to support they and they can still expect from the BlackBerry 10 community all the support necessary.
Second.
Complain but propose a solution.
If everyday i complain and i never propose a solution how i can help to improve the situation?
You need to know BlackBerry Team reading everyday CrackBerry, and if you proposed solution that can help they study and maybe apply.
Example, i have proposed some solution for improve the support for the users.
Third.
Commitment.
You love like me BlackBerry 10? Well for make still alive, we need to advertising to reality that BlackBerry 10 can be a choice.
Improve the support for the users. Example, i'm study a website where the italian users can found all the resources about BB10.
The developers need to continue to build applications, i'm going to working again to developing apps for BB10 and i have already some good ideas.
The users need to join in the reality where they can contribute to improve the community.
For make BlackBerry 10 alive, we need to have a strong community. What you can say if still today there are developers still committed to webOS?
A strong community can make an incredible difference. For example some Android Users buy smartphone with a strong support in the community.
Fourth
The confidence is back again.
When the community become strong, when the developers got the support they expect, when the users see a strong support and a community that grows everyday, we are in.
Jolla for example has never had the intention to compete with Samsung or Apple, but they are alive, they are a little reality that is alive.
Because their community is strong.
When BlackBerry see the community grows, the apps on BBWorld grows, they can finally restart the development of BB10.
When i'm an �lite user that want to try BlackBerry 10 and buy a device with this OS, do you think i'm going to buy now? When everyone here say BlackBerry 10 is dead? No.
But when the confidence is back again, when everything is going good, i'm sure going to buy a device with BlackBerry 10. Because i see the thing is going well.
Fifth
Accept the BlackBerry Priv
Yes, from a BlackBerry 10 lover is really hard. But BlackBerry need to do for make the handset business profitable.
We are only an �lite, the rest of the world want an OS with all the applications, maybe they are not going to using and they use only 3 or 4 apps, but they want.
How BlackBerry 10 can be alive if the BlackBerry Priv is a successful project? Because BlackBerry 10 can't be replaced for some reality. And when the �lite come again here and BlackBerry 10 increase his market share, he can be alive and walking on its legs.
I know some of you consider this is a madness, but we can do the difference, we can do something still today. All depends from us now. Yes BlackBerry also need to do their parts, when we have been restarted the cycle here the other things come from BlackBerry. Believe me, i'm sure they are doing, because no one in BlackBerry in reality think Android is better than our favorite OS.
I'm going to do my parts, developing apps, helping the italian community, help here etc. Imagine if everyone here doing their parts, imagine NemOry and other developers continue their projects and other developers come here.
Yes, don't expect to compete with iOS or Android, remember always this. But this little community can be alive and accommodate other users.
Is time to made a decision our friends. We can complain everyday and nothing changed, or we can take the situation in the hands and change.
If you love BlackBerry 10 like me, doing your part. Propose your idea, ask developers to continue to build apps, because you are here and you are not going away.
Is our last chance. I don't want live in a world without BlackBerry 10 and where the only choice are iOS or Android.
I hope you understand and i'm sorry for my bad english. But i hope you see in this thread how i love BB10 and how i believe in the power of community and in YOU.
Thank you in advance
Marco