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replies to all your points are in bold LOL. found it easier this way LOLNow I WOULD agree with you that RIM should release a Bold Style device first if RIM wasn't trying to reinvent their image.
Unfortunately RIM needs to give the impression they are "with it" and are not a stodgy old company who still can't see the forest for the trees.
so us being loyal RIM/BB customers/fans we get the short end of the stick?
The Media will compare Screen size, the keyboard is barely seen as an advantage to pundits that review these devices, they sit at desks all day, their phones are accessories to their office, not the pivotal aspect.
couldnt of said it better myself
RIM needs the most positive reviews it can get, which will be a direct comparison to iPhones, Samsung Galaxy's and EVO's of the time, having a fraction smaller screen size isn't a big issue, if it isn't say 4.5" but anything under 3.5" would be laughed at as a consumer media phone, and wouldn't really help drive the app market which is very much made for the 3.5-4.5" screen.
Apple's #5 is being launched about the same time as BB10 so, to my knowledge, this will be the 1st time that the two competitors are released so close together therefor making them prime targets for people to compare
I wont be buying the first BB10 device because it will be all touch, but in the total global picture it makes the most sense to make a device that caters to the biggest demographic of smartphone buyers in North America.
true true...why do we always have to cater to them? no wonder The States has a global image of having a God-complex
They Can't forget their bread and butter keyboard customers, but the BB10 Launch isn't for us, they already have us, they need to get the people they lost, and get the new people looking for something cool.
but they dont already have us. i know a lot of people that are BB fans that are awaiting BB10 to kn ow if they are staying or not. just look around on here. there are a ton of people here that want a BB10 phone and are upset at RIM and feel that the BB10 will solve that.
NOW as for your switching between GSM and CDMA, as needed, I am sure that is a carrier issue as much as a device issue, my Bell CDMA Plan was not portable to a Bell GSM Plan nor vise versa, I maintain 2 different plans so I don't lose either.
having worked with Bell for a year i understand the plan change over bit but for business men that travel a lot you'd think they would come up with a duel plan for those situations. makes sense to me but what do i know LOL
You wont really see a World phone for a while again, the world wireless spectrum is changing dramatically with LTE deployment I believe at last count there are 22 different LTE Bands/Implementations, add to that your HSPA Bands, and your legacy CDMA bands, and you're talking about a device supporting close to 50 Bands/Implementation it just isn't realistic.
i know its not realistic just like a lot of my ideas but i still think they should LOL. some times you have to not think about business and think about the customers. ya it will loose you money but it will make the people happy and thats something that i strongly believe is more important03-26-12 07:11 AM - You guys realize that all touch devices aren't just huge in the US, but in China and Japan because of the ease of input of those languages with a full touch screen and a qwerty just doesn't cut it in those places unless they choose to communicate in english?!?! I saw a ton of iPhones in Japan last August, and a couple years before nothing like that but tons of Japan only phones with huge keypads full of characters. It is much easier to do multiple language support, especially languages with different alphabets, on all touch devices.
Also in case you missed the story, the iPhone just unseated RIM in Canada for sales, so our "God-complex" must be contagious.
Last edited by lnichols; 03-26-12 at 09:52 AM.
03-26-12 09:43 AM - In order to garner attention and build the brand they need 1 or 2 flagship models. Make them the best phone they possibly can in regards to specs, (speed, memory storage, display). Don't release lower spec models at all initially in NA. Make Blackberry a premium brand once again and seperate it from the old curves sluggish phone people remeber using previously.
Add the lower specs in the over seas markets where there is already a domand for phone with lower specs and prices.
As you roll out new flagship models in future generations, discount the previous flagship models. THis will build the brand as a premium product because the lower priced phones, will still be the high end devices that will still be great phones even when a bit dated. Us the same OS on both generations until the hardware doesn't render a great user experience anymore then EOL it.
People fail to realize the curve/pearl/style are lowend phones that aren't even close to the bold 9900,9810 and 9850/60. I beleive that is why consumers who have a curve or older bold jump ship so quickly to the iphone and higher end droids because they percieve that the blackberry is too old and outdated.. They don't realize that there old phones are just out dated and there are different tiers. IOS and Droid are ahead of bb 7.1 devices, but not as far ahead as bbos 6 and older devices.
2 Flagship phones that set the standard for all blackberry devices going forward in North America that represent High quality devices, which current hardware and and os that compliments it.
Maybe ReBrand the lower end phones to Blackberry Light or something to differeniate the phone from the Premium Blackberry Brand. I beleive this is why Apple has resisted bringing out lower end phones for developing markets as it will take away from their high end devices.
Treat people like simpletons and you will winLast edited by adrenaline_x; 03-26-12 at 02:37 PM.
03-26-12 02:32 PM - Sorry JAGWIRE, but I also agree with deRussett. IMHO you are totally out to lunch here. RIM already has pretty well all the pro-keyboard crowd in their pocket. Where are they all gonna go? Android KB devices totally suck, for the most part, WinPhone devices can't possibly be a whole lot better than the previous AND Apple isn't bothering with KBs at all! I ask again: Where are they all going to go?
The FIRST BB 10 device *has* to be a touchscreen to gain back customers they lost, draw disaffected owners of other brands and get totally new smartphone customers interested as well. The keyboards can come later... and they WILL come.03-26-12 03:06 PM - This is incredibly true. I just want to add that I believe anyone currently using a BlackBerry device for its keyboard will continue to be a BlackBerry user until a BB10 phone with a physical keyboard is released. For a lot of users, the BB keyboard is irreplacable.Sorry JAGWIRE, but I also agree with deRussett. IMHO you are totally out to lunch here. RIM already has pretty well all the pro-keyboard crowd in their pocket. Where are they all gonna go? Android KB devices totally suck, for the most part, WinPhone devices can't possibly be a whole lot better than the previous AND Apple isn't bothering with KBs at all! I ask again: Where are they all going to go?
The FIRST BB 10 device *has* to be a touchscreen to gain back customers they lost, draw disaffected owners of other brands and get totally new smartphone customers interested as well. The keyboards can come later... and they WILL come.03-26-12 03:22 PM - BUT WAY harder for me to replay to you
in Short YES, RIM needs to increase market presence and image, if the BB loyal / lovers want RIM around for the long term, they should appreciate that RIM needs to attract new clients as much as cater to their current clients, and the new clients are more important with BB10
Exactly so if RIM compares a 4" BB10 with a 3.8" iPhone 5, the screen comparison wont be a BIG sticking point RIM could even get a +1, but a 2.5-2.8" screen vs a 3.8" screen, will be seen a a HUGE negative and show RIM as, "Old and not hip"
And how many of those BB Fans leaving are leaving to go to a QWERTY device with another manufacturer? Chances are they are planning to Jump ship to a Slab phone, so the Slab demographic is again the demographic RIM needs to be compared to with the first BB10 device.
I carry a Bell and a Rogers phone so I have service everywhere I can, because NO ONE has a good solution for Canada wide service, heck Not even Ontario wide service! There just isn't the dollars to justify the solution
It is not possible to run a business trying to make everyone happy, You must do what is best for the majority, and the majority don't travel to areas where they need to switch between CDMA and GSM.03-26-12 06:09 PM - You guys realize that all touch devices aren't just huge in the US, but in China and Japan because of the ease of input of those languages with a full touch screen and a qwerty just doesn't cut it in those places unless they choose to communicate in english?!?! I saw a ton of iPhones in Japan last August, and a couple years before nothing like that but tons of Japan only phones with huge keypads full of characters. It is much easier to do multiple language support, especially languages with different alphabets, on all touch devices.
Also in case you missed the story, the iPhone just unseated RIM in Canada for sales, so our "God-complex" must be contagious.
Yup, the All touch device isn't just for the US, any NON Latin/Roman Alphabet nation will benefit from the All touch devices, The Middle least and China are 2 countries RIM could PUSH hard with BB10 if they could provide the BlackBerry backend advantage with the UI advantage a touchscreen brings.03-26-12 06:11 PM - HALF agree with you here, RIM NEEDS to Make BlackBerry a premium brand again, problem is, if RIM doesn't have the product to address the entry level crowd they do 1 of 2 things, Buy into the Cheap Android Market, or get the money for a hip iPhone.
RIM needs a low cost solution within the first year of BB10 to help increase the second generation BB10 Premium devices on contract sell price.
Carriers STILL are promoting BlackBerry 9300's! as low cost BB's without the low cost BB RIM can't maximize the developer reach of BB10, which they need to do.
This is a pipe dream business model, you are limiting your OS development path by locking device support for a longer period of time, Assume RIM ensures Carriers a 3 year Device support with Software updates since 3 year contracts exist in Canada, you are now asking the Carrier to sell the device for 2 years as a "new product", 1 at pricepoint A the next at pricepoint B, as which time the carriers will ask for inventory pricing adjustments leading to YEARLY inventory write downs like RIM did with the PlayBook, that the media loved so much, THEN RIM gets an EXTRA year of supporting the older devices OS with updates and bug fixes, and has to worry an extra year about compatibility with it's core softwares.
as a Manufacturer I can tell you, you can't do this long term, you discount the old product to liquidate it, not to fill a channel.
Agreed, BUT that is a pricepoint/education/demand issue, you don't stop selling a successful brand because people don't realize you have a premium Brand
Gillette didn't stop selling the Mac3 when they released the Fusion, they just over promoted the Fusion.
The Phones need to keep the "BlackBerry" name for Corporate acceptance, giving Employee's the "light" version of something makes it get treated poorly, RIM Brands with Brand names, BlackBerry is a product type, and The BRAND is the sub name Bold/Curve/Torch, they don't want to dilute the product type by making a Product type with a sub category, then product Brand with multiple brands, it makes inventory and marketing, and management more difficultMaybe ReBrand the lower end phones to Blackberry Light or something to differeniate the phone from the Premium Blackberry Brand. I beleive this is why Apple has resisted bringing out lower end phones for developing markets as it will take away from their high end devices.
Treat people like simpletons and you will win03-26-12 06:59 PM
