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- Superfly_FRRetired ModeratorI'm firmly of the opinion that BB will not achieve anything like 5M in annual device sales. And, it must be remembered that Chen's 5M guesstimate represents the break-even FLOOR for sustainable profitability. They have do much, much, better than that floor-figure to sustain hardware.
Now for the FLOOR level you mention, BlackBerry stated they'll be MORE software oriented than hardware (at least, smartphones).
Why is that important ?
Because it denotes a situation some may want to describe as schizophrenic: value and profit will be driven by software while they simply can't drop hardware. Because it's part of the promise : end to end security. And it's not -only- marketing:
0. Yes, it IS marketing.
1. They know that they won't be able to secure - at the highest level - mobile activities (furthermore with Android) unless they control the devices (chips keys, for instance). The giants agree (see Knox).
2. They know they have to put hands dirty if they want the real experience and the ability to "move forward"
3. HW division is monitored by W.S as the main valuable asset (I still don't know why, BTW), not for revenues, but for turnover; like being recognized as "significant again". [side note: unless miracles, there might be some extra roof left by MSFT, which follows a -50% (symbolic, FTR) market shares path ...]
So, hitting the "sustainable profitability" is a key achievement. And it can even be slightly negative; the cost would be balanced by image and experience alone.
ALL the above IMHO, strictly personal; no hat whatsoever.Zdravko Jesus Raves likes this.02-01-16 10:22 AMLike 1 - My feeling is that BlackBerry needs to sell 5 million Android devices to have a long-term, sustainable, DEVICE business. However, I believe they would stay in the game with something around 3-4 million in sales because of the benefits it brings to the rest of the overall business (for some of the reasons stated above).Superfly_FR likes this.02-01-16 10:29 AMLike 1
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Do you agree Notna?02-01-16 10:55 AMLike 0 -
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Posted via CB1002-01-16 11:30 AMLike 0 - 2. Last i checked patches are updates.
3. My keyboard works just fine and it does feel like blackberry thank you
It is clear that you are disgruntled bb10 user who cannot go over the fact that bb10 failed and you come up with all these lame excuses not to get priv. I will keep my priv and spread the word how awesome this phone is because it is the best blackberry in yearscrackberry_geek and ljfong like this.02-01-16 11:49 AMLike 2 - My BB10 is alive and functioning contrary to what others here are saying that it's a dead OS. And it doesn't have those android apps that's why it's doing well. And even if BlackBerry stops supporting the OS, it doesn't mean that we will stop on our tracks. There's life beyond this OS thing.
Posted via CB1002-01-16 11:56 AMLike 0 - Interesting...there is an article today about Google going vertical integration with Nexus, similar to Apple. I wonder if BlackBerry is part of this equation?
Posted via CB1002-01-16 12:18 PMLike 0 - That would be the end of the Blackberry name and experience. Patents would be absorbed and everything else chucked. Google going vertical also proves Blackberry is moving backwards.02-01-16 12:25 PMLike 0
- So another security patch for android priv of BlackBerry, it proves that android is so insecure as it requires update every month, lol, where I haven't remember any update on security every month on bb10.... n BlackBerry claims its most secure android, so BlackBerry Wll keep updating its security update for priv every month, what to say more
Posted via CB1002-01-16 12:27 PMLike 0 - My BB10 is alive and functioning contrary to what others here are saying that it's a dead OS. And it doesn't have those android apps that's why it's doing well. And even if BlackBerry stops supporting the OS, it doesn't mean that we will stop on our tracks. There's life beyond this OS thing.
Posted via CB1002-01-16 12:42 PMLike 0 -
There is no doubt that Apple is able to do a LOT more because they control the hardware and the software. Sadly BlackBerry was only in the position to use "stock" chips and hardware. But if Google started to focus more on their code and how it was being used by the different processors in a chipset.... maybe they could greatly improve performance and battery life? A future line of NEXUS devices might say "built by Samsung", or it might only say Google Nexus.02-01-16 02:40 PMLike 0 - I think there is more or less zero doubt that the big battle is integrating everything from phone to desktop through the web. It is a battle among Apple, Microsoft and Google. It's why Microsoft has poured vast sums of money into mobile and why I can edit a doc anywhere I am and on any device a have handy.02-01-16 03:05 PMLike 0
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- And you're wrong again. I actually don't own any more BlackBerry devices at all. I was going to migrate to the PRIV from my Passport, however after spending some time with the device and on the forums here, it was quite apparent that the device was crap. In fact, before it launched, I praised the device. Now I think nobody in their right mind should buy it. Mediocre quality and an exorbitant price tag, plus a company that can't back a product to save its own life. The PRIV is another half-hearted "Experiement by BlackBerry". Patches are security patches. Functionally, the device is still very deficient. I also don't believe you even for a second that your keyboard feels like BlackBerry, that is unless the only other device you've ever used was the Torch. With all that said, if you're happy with your device, that's all that matters. It doesn't change facts about its issues though.02-01-16 03:59 PMLike 0
- And you're wrong again. I actually don't own any more BlackBerry devices at all. I was going to migrate to the PRIV from my Passport, however after spending some time with the device and on the forums here, it was quite apparent that the device was crap. In fact, before it launched, I praised the device. Now I think nobody in their right mind should buy it. Mediocre quality and an exorbitant price tag, plus a company that can't back a product to save its own life. The PRIV is another half-hearted "Experiement by BlackBerry". Patches are security patches. Functionally, the device is still very deficient. I also don't believe you even for a second that your keyboard feels like BlackBerry, that is unless the only other device you've ever used was the Torch. With all that said, if you're happy with your device, that's all that matters. It doesn't change facts about its issues though.02-01-16 04:03 PMLike 0
- That is what happens when someone sits on the acquired chair where it shouldn't have sat on the first place.
China wants to eat your luunnch!
Here is what BlackBerry exec says
BlackBerry are transitiong to Android and will drop BlackBerry 10, says BlackBerry exec
It's almost like a warning bell that we will go to Android don't buy bb10 phones & Don't trust us, we can ditch you whenever we want bcoz we are BlackBerry. Will keep with Passport as long as it serve me after that BlackBerry GTH
Posted from my Blackbeast02-01-16 04:42 PMLike 0 - The phone has no issues. I use phones a lot because I am in sales business. The phone works perfectly fine for me. I got quick charger and that is all I needed. As to keyboard it is obvious that it will not be as comfortable as one on passport. Also you are saying torch was no blackberry ?!02-01-16 05:04 PMLike 0
- WHY would you wonder that? BlackBerry isn't even a manufacture anymore.
There is no doubt that Apple is able to do a LOT more because they control the hardware and the software. Sadly BlackBerry was only in the position to use "stock" chips and hardware. But if Google started to focus more on their code and how it was being used by the different processors in a chipset.... maybe they could greatly improve performance and battery life? A future line of NEXUS devices might say "built by Samsung", or it might only say Google Nexus.
Posted via CB10Last edited by kputock; 02-01-16 at 05:24 PM.
02-01-16 05:10 PMLike 0
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End of BlackBerry 10, says one of BlackBerry exec
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