I understand that English is not the first language for some of you, but, many of ya'll need to get some effin' reading comprehension skills, yo. It is like in that other thread where the OP states, very plainly, that a customer was helping a lady who was considering a Z10 because all of the customer service reps were busy with other customers. Yet, the OP was followed with page after page after page of responses that went something like Chill bro! A customer rep is finally on BBs side, and you slag him! Get out of town, hater! Seriously.
The OP here is not talking about functionality, just aesthetics and design. And I agree with him. BB10 might be ahead of the pack in terms of functionality, but it sure does look a bit dated when it comes to the UI. Look, few people who are not familiar with BB10 are going to purchase a BB10 handset simply because of the swiping gestures, Hub, Peak, Flow, etc. Function over form, sure, but aesthetics goes a long way my friends. If it is not visually appealing, many potential customers will be turned off.