Blackberry Jam app

I'm not going to Blackberry Jam Europe but thought i would check out the app on my playbook and needed to voice my thoughts. it seems every upcomming blackberry Jam gets a whole new app. this one for Europe is awesome and i think it should be its own native app on all blackberry's.Then you import or create your own event. it could be used for all kinds of events, conferences, car shows, weddings even amusement parks and museums. it would be awesome to walk into Canada's Wonderland and tap your phone on a blackberry kiosk using nfc to download a complete map, list of shows and times, etc...
Think about it. the possabilities are endless.