1. Wilsonia Goldens's Avatar
    From Bloomberg:BlackBerry Plans Low-End Phones, No Breakup, Canadian Press Says - Bloomberg
    Why would BB not sell low end BB10 phones in North America?
    "BlackBerry is planning to offer products for mid- and lower-income markets using its new BlackBerry 10 operating system, the Canadian Press reported.

    The phones would include keyboard and touch-screen models in each category, expanding beyond the high-end Z10 and Q10 models it has already announced, the wire service said today, citing an interview with Chief Executive Officer Thorsten Heins.

    While lower-priced models using BlackBerry 10 would be designed for markets such as India and Indonesia, other countries will still get new models using the earlier BlackBerry 7 system, the wire service said. The plan will help the Canadian smartphone maker compete against Apple Inc. and Samsung Electronics Co. as they develop products for similar markets, the report said.

    Heins also said he was skeptical of the idea of selling BlackBerrys hardware business to become only a service provider, according to the Canadian Press. BlackBerry is an end-to-end solution, he told the wire service."
    03-29-13 02:54 PM
  2. lorax1284's Avatar
    Look at what happens in tech: after you hit a certain number of production units, the cost per unit drops. Also, the cost of last-years CPUs drops, while they continue to be viable. So, if we wait "long enough" the hardware that is the Z10 will cost a fraction of what it costs to produce now, and it could be rebranded as next years mid-tier phone, as the new models with the next gen CPUS / GPUS etc. rise to become the new flagship. Eventually, something like the Z10 will be an entry level device in North America, but I understand why they would delay the launch of "entry level". Sure, the iPhone 4 or 4S is Apple's "entry level" device NOW, but they are still pretty kick-*** devices, undeniably.
    04-01-13 01:40 PM
  3. anon1727506's Avatar
    Look at what happens in tech: after you hit a certain number of production units, the cost per unit drops. Also, the cost of last-years CPUs drops, while they continue to be viable. So, if we wait "long enough" the hardware that is the Z10 will cost a fraction of what it costs to produce now, and it could be rebranded as next years mid-tier phone, as the new models with the next gen CPUS / GPUS etc. rise to become the new flagship. Eventually, something like the Z10 will be an entry level device in North America, but I understand why they would delay the launch of "entry level". Sure, the iPhone 4 or 4S is Apple's "entry level" device NOW, but they are still pretty kick-*** devices, undeniably.
    I know there has been talk of a low end device later in the year.... but why. Release he Aristo as the premium device to go up against the G4 and the iP5. The Z10 could then be the entry level device.

    Afraid that BBRY is going to price themselves out of the market....
    04-01-13 02:58 PM
  4. JonCBK's Avatar
    There will be a cheaper device in the second half of the year, it is called a discounted Z10. That should be the normal process and it is in fact what pretty much all other handset manufacturers are doing. Apply is dropping its price $100 per year, but the GS3 dropped like that within the year.

    Also, we don't know how the Q10 will be priced yet. It might be cheaper than the Z10. Certainly BBRY has history of cheaper qwerty phones and it may feel like it can do that here as well.
    04-01-13 04:24 PM
  5. FlashFlare11's Avatar
    "BlackBerry is an end to end solution."

    I really like that quote. I have more faith and belief now that BlackBerry will remain in the hardware business, just as it should.

    Posted via CB10
    04-02-13 10:50 AM
  6. Knightcrawler's Avatar
    Well north america in general is a high end market anyways. Almost everyone who's buying a phone in the US or Canada can afford a high end phone, especially since its subsidized.

    Keep in mind that Blackberry is also in the mindshare game. They need people to think of them as a company who's products are worth a premium. That's why the Z10 was priced on par with the iphone and galaxy line, rather then the nexus 4. It may create some additional initial sales, but no one will ever think of the Z10 as being on the same level as the iPhone 5 or Galaxy S3 if it costs 200 dollars less.

    BB's low end market is really the rest of the world where phone prices aren't usually subsidized and most people can't part with 3 months salary to buy a phone. And in these markets, BB needs an immediate solution. They can't wait 2 years for the component price of the z10 to fall and allow it to be considered a low end device.
    Bbnivende likes this.
    04-03-13 01:55 PM

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