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  1. JoeyCracks's Avatar
    Marvel has asked the Trademark Trial and Appeal board to refuse the registration of BlackBerry's "Jarvis" trademark.

    Last edited by JoeyCracks; 07-25-19 at 07:32 PM. Reason: Title Change
    07-25-19 07:27 PM
  2. conite's Avatar
    Marvel and Nimbix opposing BlackBerry Jarvis trademark registration https://www.crackberry.com/marvel-an...k-registration
    07-25-19 07:49 PM
  3. Dunt Dunt Dunt's Avatar
    I'd kinda like to know where the developers at BlackBerry came up with the name Jarvis....

    Hard to believe some trademark lawyers for BlackBerry didn't kick the name suggestion back before even applying for a trademark. It's just a dumb move on BlackBerry's part to use a common name for a product, and one the has been used in comics to represent Just A Rather Very Intelligent System... Which is what BlackBerry's product is...

    I agree BlackBerry shouldn't be able to trademark the name... I don't think anyone should be allow to.
    07-26-19 07:44 AM
  4. bb10adopter111's Avatar
    On the other hand, it's hard to make the case that this would create confusion among customers, which is the purpose of trademark protection. Does anyone really think a corporate IT department buyer will think they are buying a comic book IT system?

    Posted with my trusty Z10
    07-26-19 07:53 AM
  5. Dunt Dunt Dunt's Avatar
    On the other hand, it's hard to make the case that this would create confusion among customers, which is the purpose of trademark protection. Does anyone really think a corporate IT department buyer will think they are buying a comic book IT system?

    Posted with my trusty Z10

    No one is going to confuse a smartphone with a robot either... but Disney get's a nice fee every time you see a Motorola Droid.

    Disney is very, very big on IP protection - many on the newer trademark laws were created to protect their property. This is stage one, the July 18 filing opposes the mark that BlackBerry has filed for. But even without a trademark BlackBerry could use the name, they just wouldn't "own" it. Stage two will be Disney stepping in to prevent it's use by BlackBerry - or require them to License it.

    Again... it was a dumb and costly move on BlackBerry's part. Should have called is HAL or SKYNET...
    07-26-19 09:49 AM
  6. bb10adopter111's Avatar
    No one is going to confuse a smartphone with a robot either... but Disney get's a nice fee every time you see a Motorola Droid.

    Disney is very, very big on IP protection - many on the newer trademark laws were created to protect their property. This is stage one, the July 18 filing opposes the mark that BlackBerry has filed for. But even without a trademark BlackBerry could use the name, they just wouldn't "own" it. Stage two will be Disney stepping in to prevent it's use by BlackBerry - or require them to License it.

    Again... it was a dumb and costly move on BlackBerry's part. Should have called is HAL or SKYNET...
    I'm not convinced it's such an open and shut case. The bar for a broad trademark for a person's proper name is quite high. Jarvis was a common name long before Marvel used it as acronym. For example, Amazon's trademark rights for "Alexa" wouldn't extend far beyond Voice Recognition and AI.

    A judge could easily limit Marvel's protection to named AIs In science fiction or fantasy settings or rule that Jarvis can't be trademarked at all.
    07-26-19 11:05 AM
  7. Dunt Dunt Dunt's Avatar
    I'm not convinced it's such an open and shut case. The bar for a broad trademark for a person's proper name is quite high. Jarvis was a common name long before Marvel used it as acronym. For example, Amazon's trademark rights for "Alexa" wouldn't extend far beyond Voice Recognition and AI.

    A judge could easily limit Marvel's protection to named AIs In science fiction or fantasy settings or rule that Jarvis can't be trademarked at all.
    I think the preventing BlackBerry to trademark the name is pretty open and shut.... USPTO TTABVUE. Proceeding Number 91249621

    As BlackBerry already has the JARVIS proper name trademarked for Computer application software that may be downloaded via global computer networks and electronic communication networks for use in connection with mobile computers, mobile phones, and tablet computers, namely, software for use as a voice controlled personal digital assistant.

    BlackBerry's isn't a digital assistant...

    Disney knows about fictional names getting used by them and made popular, and then others trying to benefit. They Trademark everything, including things that might be SciFi toady, but a reality tomorrow.


    Still the bottom line is why even call their product Jarvis to begin with?
    Last edited by Dunt Dunt Dunt; 07-26-19 at 01:07 PM.
    07-26-19 12:04 PM

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