Gartner's 2015 Magic Quadrant For Enterprise Mobility Management

We got the story on the front of CrackBerry about Gartner names WatchDox by BlackBerry a Visionary in Enterprise File Synchronization and Sharing

Sadly no one bother to see if Visionary was a good thing or not.

How does a Gartner Magic Quadrant Work?

A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct:

Leaders execute well against their current vision and are well positioned for tomorrow.

Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

But they also did rankings for EMM... Here's Who Made Gartner's 2015 Magic Quadrant For Enterprise Mobility Management - Page: 1 | CRN

Niche Player: BlackBerry

BlackBerry made an appearance under the Niche Players division of Gartner's Magic Quadrant.

Gartner said the Waterloo, Ontario-based company has capitalized on its BlackBerry Enterprise Service 12 (BES12) platform, released in 2014, which provides a mobile management platform for BlackBerry devices, including functions like split billing and access management.

BlackBerry has also made investments in its Internet of Things platform, and recently acquired file and data security company WatchDox.

Gartner said the BES12 console is "very well designed" and provides good administration, but still does not support Windows 8.1 or Mac OS X, and customers have cited usability problems with the platform's Secure Work Space solution.

Now to be honest, I don't know how much weight anyone puts on a Gartner Magic Quadrant Report.... but maybe, just maybe... BES12 isn't as good as we all have taught that it was for general use?

And I first taught that the Windows 8.1 and Mac OS X were kinda strange to have on there. But let's face it, laptops are mobile devices... and they do need to be managed.... If other EMMs are able to manage these devices, that is a negative for BES12.

That might help to explain why BES12 isn't selling as well as some had hoped. I think more and more companies want single solutions.

At this point, any love from Gartner is a win for BlackBerry. They're not exactly known for giving BlackBerry any sort of love.

Here is an old VMWare report from 2014...before BES12, and BlackBerry is one of the market leaders in EMM.

http://www.google.ca/url?q=https://w...GCQVSK6ZHPP-GQ


Since BES 12 BlackBerry is far and away the most comprehensive "one stop shop"

CHEN Quote... "Give me time, I will show good value to investors".

Classically Posted.

Sadly for BB I think VMWare/Airwatch will become the clear market leader, slowly pulling ahead, and BES will steadily decrease. Who knows though, the EMM market is up for grabs, I certainly wouldn't be shocked if BB reclaimed the top spot.

Originally Posted by techvisor

Sadly for BB I think VMWare/Airwatch will become the clear market leader, slowly pulling ahead, and BES will steadily decrease. Who knows though, the EMM market is up for grabs, I certainly wouldn't be shocked if BB reclaimed the top spot.

Currency adjusted, of course.

Posted via CB10

>>Now to be honest, I don't know how much weight anyone puts on a Gartner Magic Quadrant Report.... but maybe, just maybe... <<

Read this:

http://www.tgdaily.com/enterprise/13...re-so-outdated



Posted via CB10

I think a lot of companies use Gartner research before procuring technologies so it definitely doesn't help. :( my gut instinct is that even in IOT platforms they're probably not even mentioned. If that's true, you have some work to do, blackberry

Originally Posted by Dunt Dunt Dunt

Sadly no one bother to see if Visionary was a good thing or not.

How does a Gartner Magic Quadrant Work?

A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct:

Leaders execute well against their current vision and are well positioned for tomorrow.

Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.

Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.

One possible reason to buy a "visionary" is because buying a market leader (top right quadrant) is outside the budget. I don't see BlackBerry being able to buy EMC, Citrix, Box, etc. Next best thing would be someone in the visionary category because they have the products just not fully executed business plan. BlackBerry can help with executing the business plan which creates a win-win for BlackBerry and Watchdox. As a win-win an acquisition/merger becomes easier.

Buying a challenger (top left quadrant) would probably incur more development costs as the company may have execution down, but the product portfolio isn't complete. BlackBerry wants potential revenue stream right now, not development costs.

Just my $0.02.


Posted via CB10

Originally Posted by BanffMoose

One possible reason to buy a "visionary" is because buying a market leader (top right quadrant) is outside the budget. I don't see BlackBerry being able to buy EMC, Citrix, Box, etc. Next best thing would be someone in the visionary category because they have the products just not fully executed business plan. BlackBerry can help with executing the business plan which creates a win-win for BlackBerry and Watchdox. As a win-win an acquisition/merger becomes easier.

Buying a challenger (top left quadrant) would probably incur more development costs as the company may have execution down, but the product portfolio isn't complete. BlackBerry wants potential revenue stream right now, not development costs.

Just my $0.02.


Posted via CB10

I do agree that adding Watchdox to BES makes for a more complete package and a more fully executed business plan. And that buying a company in the Visionary class was a good decision.

What isn't good is BlackBerry BES is classed as a NICHE player in the market they own. Others have explained this is due to Gartners not really understanding the market... and possible that is true. It just seems that if you search for MDM or EMM and try to research different platforms. BlackBerry gets left out a LOT, and many times it seems to be due to their not handling Android and iOS very well. Possible with new Android M Devices and Android for Work that will improve. And I think that helps to explain why BES revenues and these enterprise device aren't selling like everyone taught they would.

Like any previous market leader, they tend to continue to do what made them successful in the past. In Blackberry's case I suspect they continue to manage their own devices well and the non-domestic devises are not quite so well supported. This makes the case for the pure-play MDM suppliers stronger and to eat Blackberry's lunch. I suppose there's some crazy notion inside Blackberry that enterprise customer's will one day "give up" their BYOD program and switch back to an all Blackberry solution to reduce all the headaches.

Given the Gartner article, it looks like there's several other players quite willing and able to make up any shortfalls in Blackberry's platform.

Gartner has to update now after the Good acquisition... :-)

�   Andro-Loader (TM) - who is gonna leak ...? Black-Berry! dadadada dee dum dee dum...   �