Bulben goes first maybe last just couldn't find this anywhere else
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Bulben goes first maybe last just couldn't find this anywhere else
Source: BlackBerry Announces Management and Board Changes - Yahoo FinanceWATERLOO, ONTARIO--(Marketwired - Nov 25, 2013) - BlackBerry Limited (BBRY)(BB.TO), a world leader in mobile communications, today announced that as part of the on-going reorganization of BlackBerry, Kristian Tear, the Company's Chief Operating Officer, and Frank Boulben, the Company's Chief Marketing Officer, will leave the Company. BlackBerry also announced that James Yersh will replace Brian Bidulka as its Chief Financial Officer. Yersh, who has worked at BlackBerry since 2008, previously served as Senior Vice President, Controller and as the Company's head of Compliance. Bidulka will stay on as a special advisor to the CEO for the remainder of the fiscal year to assist with the transition.
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Hope we get better marketing strategies from now on. Effective ones. We need this platform to succeed!
Oh wow.
I have always held that I don't think FB was specifically the problem. Hope it works out well for all parties.
Frank had to go, sorry to say it.
The superbowl commercial was a disaster of epic proportions. And all their marketing after that was pathetic.
I hope they get some new talent in these positions.
Now is this overdue or is this overdue! Let's hope good things will follow.
A truly waste of money. It was like they were burning dollar bills, piles and piles! Effective marketing. Take care of your niche and bring more people to that niche.
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Of course not. But chain of command means his is the biggest head to get axed if the ceo feels that marketing was a shaft work. Hopefully the other parties lower down in management related to the disasters were held accountable too....
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I actually cheered when I read the news... YESS.... good going Chen
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Yay, Chen means business. Boulben is out .
*dancing*
Posted from Z10STL100-1 by a firster... twice.
Great...God has listened to us
...This is the best news that ever came out of BlackBerry
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Bye fellas...
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Probably the best bit of BBRY news in a while. Marketing was horrendous.
What marketing?
I personally did more marketing for BlackBerry than F B did
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Are you out of your mind? Frank Boulben, BlackBerry Chief Marketing Officer, was one of the critical failures illuminated by the BlackBerry 10 abortion, I mean launch, in February 2013. He should have been the first employee that Thorsten Heins, former BlackBerry Chief Executive Officer, should have terminated. But I surmise Thorsten was too busy conspiring with Prem Watsa, Fairfax Financial Holdings, in a take-over coup d'etat.
I don't believe that failed marketing was is/was the biggest issue BB10 faces/faced. Not by a long shot.