Originally Posted by
conite This is absolutely false.
BlackBerry employees went without sleep working with devs - helping with and approving apps.
There were all kinds of port-a-thons, millions of dollars in rewards, developer conferences, and BlackBerry people running into the offices of all of the major app creators, etc, etc, etc.
They had the built for BlackBerry initiative, provided support for Android ports, html5, native C/C++, Air, jQuery, Marmalade, Qt, PhoneGap, Appcelerator, Sencha, and BlackBerry App generator.
I firmly believe they did everything humanly possible to get the apps and build an ecosystem. Sure mistakes were made, but the intent and effort was absolutely there.
After ALL of that, the big guys didn't come. By the Summer of 2013, it was over - and everyone knew it.
A marketing campaign in 2014 wouldn't have changed anything. An all-touch BB10 flagship in 2014 wouldn't have changed anything. Lithuanian language support wouldn't have changed anything.
If, in Feb 2013, Google had brought their apps (like they did for Apple), and Netflix and Instagram had come, we may very well be having different conversations right now.