BlackBerry Service Revenue Solutions
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- I just discovered the new BBM thread, where they discuss in an opinionated way, if they should open it up.
@Chicago777
I guess If they developed all these awesome things, for the QNX car, then we can expect something out of it. The automotive market is very large, and an expensive one. If you sell QNX licences to them, it must make money.
@PantlessPenguin
Same thing I tell people, if they are app junkies. I have to admit though, that I know a lot of people, who do not fall in that category. They are happy with Angry Birds and whatsApp.
@Jaybles:
That is still a problem they have with their public image... Work issued BBRY devices.
@Apps
If they have more apps that they can sell through BBRY world, then they generate more service revenue.
What BBRY could do here, would be to code more premium apps, with TAT (how are they called nowadays?) for exemple, and sell them through BBW. Since I am not a heavy app user, I do lack vision though, what apps could be monetized.
@QNX:
Since WebOs, is now the greatest OS on earth in TV's, maybe BBRY should licence out QNX to TV makers. A standard for smart TV's is needed for a long time now.
Posted via CB10Last edited by MarsupilamiX; 04-16-13 at 11:52 PM.
04-16-13 09:51 PMLike 0 - @All
Does anybody know, what Alicia Keyes is doing with her Creative Director Executive role, or why BBRY wanted her for their promo?
I know of course that she has many fans, and if even a little percentage, maybe even less, switches to BBRY, that would increase sales a lot.
But what I mean is, was that a pure marketing move, or did BBRY also decided to do it, because of the networking side of things.
As in, Alicia Keys is a really important personality, in the international music business.
And BBRY tries to sell content through BBW nowadays, namely music. Not around the globe, and I would fathom, not in a way where their contracts with content holders are even remotely as attractive as the deals Apple gets with iTunes, or Amazon gets with their Kindle/music selling business.
Is the goal, to get better deals with content providers through Alicia Keys?
Random thought: A better marketing move would be to get Psy, the Gangnam dancer in the boat.
It would enrage Samsung, and BlackBerry just bought the best Trojan Horse ever.
Posted via CB1004-17-13 12:08 AMLike 0 - @All
Does anybody know, what Alicia Keyes is doing with her Creative Director Executive role, or why BBRY wanted her for their promo?
I know of course that she has many fans, and if even a little percentage, maybe even less, switches to BBRY, that would increase sales a lot.
But what I mean is, was that a pure marketing move, or did BBRY also decided to do it, because of the networking side of things.
As in, Alicia Keys is a really important personality, in the international music business.
And BBRY tries to sell content through BBW nowadays, namely music. Not around the globe, and I would fathom, not in a way where their contracts with content holders are even remotely as attractive as the deals Apple gets with iTunes, or Amazon gets with their Kindle/music selling business.
Is the goal, to get better deals with content providers through Alicia Keys?
Random thought: A better marketing move would be to get Psy, the Gangnam dancer in the boat.
It would enrage Samsung, and BlackBerry just bought the best Trojan Horse ever.
Posted via CB10
BlackBerry get a lot of sponsorship out of the deal too. But yea its just a celebrity endorsement
Posted via CB1004-18-13 06:01 AMLike 0 - 04-18-13 06:07 AMLike 0
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Blackberry's marketing department obviously think it's a good investment. It's common place to have celebrity endorsement these days.
Do you know how much "Money down the Drain" it actually is?
Posted via CB1004-18-13 06:39 AMLike 0 - That's blackberry's twitter not hers. She has 12 million followers. But it's not just a twitter thing. It's product placement, sponsorship, advertising, appearances brand awareness etc. Her whole tour is sponsored by blackberry.
Blackberry's marketing department obviously think it's a good investment. It's common place to have celebrity endorsement these days.
Do you know how much "Money down the Drain" it actually is?
Posted via CB1004-18-13 06:43 AMLike 0 -
That's blackberry's twitter not hers. She has 12 million followers. But it's not just a twitter thing. It's product placement, sponsorship, advertising, appearances brand awareness etc. Her whole tour is sponsored by blackberry.
Blackberry's marketing department obviously think it's a good investment. It's common place to have celebrity endorsement these days.
Do you know how much "Money down the Drain" it actually is?
Posted via CB10
Posted via CB1004-18-13 06:48 AMLike 0 -
Posted via CB1004-18-13 06:53 AMLike 0 - Well it stands to reason the blackberry Facebook page will have more responses about blackberry products than a music link. They didn't bring in Alicia Keys to preach to the choir. But to promote the brand and attract new business through sponsorship and advertising.
Posted via CB1004-18-13 07:03 AMLike 0 - All the celebrities using a BB in the past without sponsorship, for security, was far better advertising for them then her. Personally at the launch I had no idea who she was. She did more harm to the brand than advertising when she used her iphone to tweet instead of her Z10. Some still laugh at that.
It means that, these times will not come back.
The tweet story was abysmal though.
@all
http://forums.crackberry.com/showthread.php?t=796943
The Alicia Keys thread.
I love it when people open up threads about things I am thinking right now.
Same for the BBM thread.
Gotta love that community!!!
Posted via CB1004-18-13 07:08 AMLike 0 - Celebs are also humans, which means that, they, like 95% of the market, like to use their phones for entertainment purposes as well.
It means that, these times will not come back.
The tweet story was abysmal though.
@all
http://forums.crackberry.com/showthread.php?t=796943
The Alicia Keys thread.
I love it when people open up threads about things I am thinking right now.
Same for the BBM thread.
Gotta love that community!!!
Posted via CB10
Posted via CB1004-18-13 07:19 AMLike 0 - All the celebrities using a BB in the past without sponsorship, for security, was far better advertising for them then her. Personally at the launch I had no idea who she was. She did more harm to the brand than advertising when she used her iphone to tweet instead of her Z10. Some still laugh at that.
The fact that you didn't know who she is just demonstrates that this particular marketing campaign is not targeted at you.
As for doing more harm than good. I really doubt it. Sure the Internet geeks had a laugh but blackberry have still got good press from it. (no such thing as bad publicity)
The sponsorship and brand awareness from the world tour and adverts makes it worthwhile for BlackBerry.
Posted via CB1004-18-13 07:24 AMLike 0 -
Posted via CB1004-18-13 07:25 AMLike 0 -
- You don't seem to be the type to be up on your American hip-hop artists anyway :P.
It's not my genre either, but I had heard of her. I'm sure I've heard some of her music but just not realized it. Like if I'm channel surfing on the radio, or in the background at a store, played at a bar, etc. With BBRY selecting her as their creative director, it definitely shows which demographic they're targeting. The funny thing is that you and I are very different, but Alicia Keys doesn't exacty "speak" to either of us.
ETA: I would've liked to have seen a "creative director" position (if it even is a position within BBRY and not just for show) go to someone who has an actual track record at turning a brand image around. Someone who actually has the credentials and knowledge to undertake a task like that, not just a semi-familiar name.04-18-13 08:01 AMLike 0 - I've been listening to her since '00 or '01.
She is huge within the late teen, young adult demographic. I've been getting her music since her first record hit big.
http://www.mtv.com/artists/alicia-keys/biography
Posted via CB10pantlesspenguin and web99 like this.04-18-13 08:03 AMLike 2 -
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No, her earlier stuff was amazing because it was a unique blend of hip hop and classically trained piano.
She has moved away from her edgier works. More R&B now than urban hip hop.
Posted via CB1004-18-13 08:16 AMLike 0 -
- 04-18-13 08:28 AMLike 1
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