BlackBerry Punches Above its Weight

According to Opera Mediaworks? report published today, the share of ad revenue from BlackBerry users was 5.41%, with only 3.31% of web traffic. See the below link for comparison with iOS and Android.
http://gigaom.com/2013/07/23/android...st-ad-revenue/
That shows that BlackBerry users are attracted by ads or more willing than others to explore new things and more likely to use their mobile phones to buy things.

May be BlackBerry needs to explore this avenue for better marketing of its products and services.

Posted via CB10

Originally Posted by nemasus

According to Opera Mediaworks? report published today, the share of ad revenue from BlackBerry users was 5.41%, with only 3.31% of web traffic. See the below link for comparison with iOS and Android.
Android, iOS pull even in smartphone ad traffic, but iOS still drives most ad revenue — Tech News and Analysis
That shows that BlackBerry users are attracted by ads or more willing than others to explore new things and more likely to use their mobile phones to buy things.

May be BlackBerry needs to explore this avenue for better marketing of its products and services.

Posted via CB10

1) 3.31% is a pretty small number, wonder what the factor for error would be?

2) Is this information based on only devices running the Opera Browser only? Just this fact screws the data.

3) Web tracking has been shown to be very unreliable - too many factors can change the results one way or another.

4) Add tracking on a mobile device?? Who clicks on adds on a mobile device?

Originally Posted by scalemaster34

4) Add tracking on a mobile device?? Who clicks on adds on a mobile device?

With big fingers on a small touch screen web browser, how can you not?

The number to notice here is ad revenue of 5.41% of all mobile internet traffic is generated from BlackBerry devices even though it has only 3.41% share of it.

Posted via CB10

Does this really show that BBRY users are more likely to try new things? Last I heard, BB10 wasn't doing too well and part of it was because of it missing legacy features.

If not mistaken those figures are mostly based on legacy BlackBerry usage, new BB10 offers superior browsing experience but lack applications and especially in this case would be the free ones which have built in advertising hence the high iOS share of ad revenue.

BlackBerry users are more likely to pay for apps rather than install free ones with ads. Furthermore, legacy BlackBerry phones are usually locked down which limits the user access to approved aps only and these typically are not free.

With all these limitations, I would say over 5% share of ad revenue is quite good expecially if you compare to its small market share and the measly 0.3% of ad revenue from Windows mobile phones.

Posted via CB10