BlackBerry needs to rebrand z10 and q5 thru Dell
Dell has a history of re-branding other manufacturers products like lexmark for instance. Let's do it with z10 and q5.
Slap a dell label over the blackberry signal and start marketing this discount aub-brand thing thru Dell's uber sales channel. Dell already has partnerships with many wireless carriers and a strong consumer base. People will try out the new dell phone without the stigma of blackberry brand. Once they like the os they might be open to picking up a premium z30 q10 flagship device offered only by blackberry. Even dell could be a direct sales channel for the BlackBerry brand devices too.
This should have happened yesterday. Keep the ownership of brand alive but license out the lower grade models as dell brand. Please. Now.
Posted via CB10